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Case Study

BenchPrep triples time on site with demand gen focused website

BenchPrep - Logo Image
BenchPrep - Hero Image


Tripled time on site

Optimized user experience

Increased data trust
How a website overhaul can generate demand
BenchPrep Logo Black

The Client

BenchPrep is a modern eLearning technology that excels at providing personalized learning experiences for high stakes, high impact professional learning. They address the challenges around professional learning by delivering in-depth learning experiences.

Their platform, leveraged by some of the largest learning and accrediting institutions, increases operating revenue and reduces expenses by enabling learning organizations to support multiple business models and streamline the delivery of online courses.

By creating a personalized experience that improves knowledge retention and drives better outcomes, BenchPrep Ascend amplifies the value of your learning program in a highly competitive market.its customers manage reservations, bookings, key access, and other logistics needs, such as cleaning and supplies.

The Problem

  • BenchPrep's product and marketing site were connected making each move complex.
  • They also had a robust digital advertising presence and an assortment of tags and tracking data on the backend of their site.
  • The site was not optimized for end users. 
  • The website was also under another team's management, resulting in limited control.
  • Site updates also had to be coded and engineered for even small changes.
  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

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The Solution

  •  Decoupled the BenchPrep marketing site from the product site.
  • Created strategic user journeys that push visitors down paths to education and conversion.
  • Overhauled the design and functionality of the site. 
  • Connected everything from advertising, to conversion pixels, forms and more resulting in a high converting, integrated site. 
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The Outcome

BenchPrep’s marketing team is now armed with a website optimized for demand generation that they can manage and operate without having to put in a ticket with another department. Full control and full funnels!

Increased Data Trust
Decoupling the marketing and product increased trust in data and analytics - marketing data was no longer being skewed by product data. 
Optimized User Experience
The creation of strategic user journeys resulted in a more personalized experience for users.
Tripled time on site x3
This project resulted in BenchPrep tripling the time users spend on site. 

The Tools

BenchPrep - Logos logo-hubspot-FC

Why Aptitude 8?
They had been working with Aptitude 8 for a couple of years focusing on marketing operations, campaign execution, and systems architecture/implementation, so they turned to their trusted partner for help with this complex problem.

Aptitude 8 prides ourselves on our web design and development work, but the reason that we were the perfect fit for this work is because of how technical and holistic our offering is.

We don’t just make things look beautiful, we make things function across all systems beautifully and seamlessly. We also have a talented team of digital marketers and web experts who were able to guide BenchPrep down all the right paths with regards to domain analytics and hosting.

Want to learn more? 

About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.


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