Create an AI-Powered CRM with Aptitude 8
The future is now: Incorporate artificial intelligence into your go-to-market processes.
HubSpot is on the cutting edge when it comes to integrating AI into your tech stack. Our consultants use the AI built into the platform to empower you to scale efficiently.
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GENER8: AI AUTOMATION IN YOUR HUBSPOT WORKFLOWS
Aptitude 8’s workflow extension is available in HubSpot’s app marketplace.
Gener8 allows you to send a prompt to OpenAI’s GPT 3.5 and use the response in your workflows to categorize data, personalize communications, or summarize content.
- Add personalization tokens to your prompts
- Save responses to properties
- Add branching logic based on response contents
Accelerate your marketing processes
Kickstart the content generator.
With Content Assistant and HubSpot’s other generative AI tools, 1 marketer can do the job of 10.
- Write emails, social media & blog posts with simple prompts
- Create images from prompts (coming soon)
- Generate titles & meta descriptions in seconds (beta)
- Build a website based on a few simple questions (coming soon)
Sell more, faster with AI prospecting tools
Bring your CRM into the future, today.
HubSpot’s AI-powered prospecting tools make it easier for your sales team to keep up with active deals and follow up with relevant information.
- Draft follow-up emails
- Generate reports from a simple question (coming soon)
- Understand reports & workflows with detailed descriptions (beta)
- Forecast sales and pipeline (coming soon)
Increase service personalization and efficiency
Drive meaningful connections with your customers.
Give your customers a meaningful sense of connection without sacrificing your service team’s capacity.
- Generate knowledgebase articles
- Summarize conversation threads in your inbox (beta)
- Write replies to customer support chats and emails
- Transcribe service calls
- Talk to customers with AI Chatbots (coming soon)
Gener8: AI-powered marketing automation
A8's app lets you prompt generative AI in your HubSpot workflows

Gener8 is a workflow extension that allows you to send a prompt to OpenAI’s GPT 3.5 and use the response in your workflows to categorize data, personalize communications, or summarize information.
With Gener8, you will be able to:
- Add personalization tokens to your prompts
- Save responses to properties
- Add branching logic based on response contents