QuickBooks + HubSpot

QuickBooks is an accounting software package developed by Intuit. It offers solutions for managing business finances, including tracking expenses, invoicing, payroll processing, and generating financial reports. The platform is especially popular among small and medium-sized businesses due to its ease of use and comprehensive set of features.

Why is QuickBooks important to HubSpot customers?

For HubSpot customers, integrating QuickBooks ensures a seamless flow of financial data into their CRM, allowing marketing, sales, and service teams to access up-to-date information on customer transactions and financial history. This integration helps businesses streamline their processes by reducing manual data entry, improving accuracy, and providing a unified view of customer interactions and financial status, all within HubSpot.

Chart of Accounts (COA)	A structured list of all accounts used by a company to manage its financial transactions. The COA categorizes expenses, revenues, assets, and liabilities, which are essential for financial reporting. In QuickBooks, it’s a fundamental structure for organizing all financial data.
Accounts Receivable (AR)	Money owed to a business by its customers for goods or services delivered but not yet paid for. In HubSpot, this data might be integrated as part of a contact’s or company’s financial information.
Customers vs. Contacts	In QuickBooks, “Customers” refers to individuals or businesses who have made a purchase or received services. Customers often sync with HubSpot’s Contacts object, though they may also be set up to sync with Companies, depending on the integration method.
Accounts vs. Companies	In QuickBooks, “Accounts” refers to different categories for financial transactions, such as “Expense Accounts” or “Revenue Accounts.” In HubSpot, “Accounts” is sometimes used to refer to customer or company records, which may cause confusion.
Invoices	A document sent to customers detailing products or services provided and the amount due. When integrated with HubSpot, invoices can be viewed within contact or deal records to track payments and customer purchase history.
Estimates	Similar to invoices, but these are non-binding documents that outline the expected costs of products or services before a sale is confirmed. HubSpot users may not typically deal with estimates unless integrated from QuickBooks.
Purchase Orders (POs)	A document sent to a vendor to authorize the purchase of goods or services. It is different from an invoice because it originates from the buying party rather than the selling party. This is less common in CRM usage but may be relevant in integrated systems for managing inventory or procurement processes.

HubSpot Data Sync (Basic Integration)	QuickBooks Apps (Pre-built Integrations)	iPaaS Platforms (Zapier, Make, Workato)	Custom API Integration (Most Flexible)
Best for: Growing companies and teams that manage billing in HubSpot but need data sync with QuickBooks for accounting and financial reporting.	Best for: Companies wanting a quick integration through third-party apps like ConnectIn Digital’s HubSpot data sync app.	Best for: Companies with growing needs that require more flexibility but don’t want to develop a custom solution.	Best for: Companies with unique or complex requirements.
Pros: New bidirectional sync allows invoices created in HubSpot to sync seamlessly to QBO (and vice versa), including invoice numbers, associations, line items, and payment statuses. Marking invoices as paid in one system will reflect in the other automatically. Enables finance teams to streamline the billing process, freeing time for customer-facing teams. Reduces manual data transfer and errors, enhancing workflow efficiency across billing and finance. Invoice- based workflow to follow up on overdue invoices.	Pros: Designed specifically for QuickBooks; easier to install and manage without much technical expertise.	Pros: Can handle more complex integrations, supports multiple data sources, minimal coding required.	Pros: Fully customizable, can integrate exactly what’s needed; QuickBooks has extensive developer documentation.
Cons: Advanced setup may require more customization. Best suited for teams needing both CRM and billing functions integrated smoothly with accounting.	Cons: Limited customization; subscription fees; may not fit all business needs.	Cons: Subscription fees; requires some technical knowledge to manage.	Cons: Requires a development team; costly and time-consuming to maintain.