HubSpot + Clay 

Integrating HubSpot with Clay

Importing, Syncing and Customizing Data Flows

When working with HubSpot and Clay together, one of the key benefits is the ability to seamlessly move data between these platforms, ensuring that your sales, marketing, and operations teams have the most up-to-date and enriched information at their fingertips.

Below are the main methods for integrating HubSpot with Clay, including importing, syncing, and customizing data flows.

1. Import Contacts, Companies, or Deals to Clay from HubSpot

Start by bringing your essential HubSpot records into Clay. You can import your contacts, companies, or deals from HubSpot directly into Clay, allowing you to leverage Clay's data enrichment, matching, and transformation capabilities. This process typically involves exporting data from HubSpot and then uploading it to Clay, or you can automate the import process using APIs or third-party connectors.

2. Lookup HubSpot Records Based on Matching Data in a Clay Table

Clay excels at data enrichment and comparison, making it easy to match records between your HubSpot database and the tables you've created in Clay.

Whether you're looking to verify contact details, append new data, or identify gaps in your existing records, you can use Clay to search for and match HubSpot records based on specific criteria, such as email addresses, company names, or custom fields.

3. Use Clay Data to Create or Update HubSpot Records

Once you've enriched or transformed data in Clay, the next step is to ensure that your HubSpot CRM reflects these changes. You can use Clay to either update existing HubSpot records or create new ones based on the enriched data.

This integration can be automated through API connections, ensuring that your HubSpot database remains accurate and up-to-date without requiring manual intervention.

4. Create Custom Data Integrations Using APIs and Webhooks

For more advanced users, creating custom integrations between HubSpot and Clay using APIs and webhooks provides flexibility and control. Whether you need real-time data syncing, complex conditional logic, or integration with other platforms, leveraging these tools allows you to build tailored workflows that fit your specific business needs.

By using HubSpot's APIs to push data into Clay and Clay’s webhooks to trigger updates in HubSpot, you can create a dynamic, interconnected system that enhances your data management processes.

Sync Enriched Product Sign-Ups in HubSpot

Drive Engagement with Targeted Outreach & Real-Time Sales Alerts

Direct your product signups to Clay via Webhook to validate and enhance contact and company data comprehensively. This method ensures HubSpot contacts are updated with customized data attributes, enriching profiles with insights like professional titles, authority levels, organizational growth, funding activities, technology use, and more, all drawn from over 100 partners.