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Case Study

PublicRelay Grew Their Revenue by 340% in a Year by Reconstructing Their Tech Stack

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340%

Increase in sales revenue

100%

Technology adoption rate among its sales team

60
+

Qualified prospects through email marketing campaigns
IMPLEMENT & GROW:
PublicRelay's New Tech Stack Comes with Great Success
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The Client

 

PublicRelay is a leading provider of reputation monitoring and predictive analytics services, specializing in helping corporations stay ahead of public relations issues by monitoring and analyzing public sentiment.

The Challenges:

  • Multiple, unintegrated tools led to siloed information, causing inefficiencies in data handling and decision-making.
  • Missing a unified system causing friction and miscommunication between the sales and marketing teams.
  • Varied tools and processes led to inconsistent messaging across marketing channels.
  • Manual processes slowed down lead handling and conversion, reducing overall sales effectiveness.
  • The existing tech stack offered limited insights into sales performance and marketing effectiveness, hindering strategic decision-making.
  • Limited_Control

    Limited Control

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    Limited Control

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    Limited Control

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The Solution:

  • Implemented HubSpot to centralize data and operations, enhancing data visibility and accessibility across departments.
  • Streamlined workflows by implementing HubSpot’s marketing automation tools.
  • Developed targeted Account-Based Marketing (ABM) strategies and implemented advanced segmentation and personalization in email campaigns to improve lead qualification and conversion.
  • Increased data integrity using custom scripts 
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The Outcome

After implementing the integrated tech stack, PublicRelay achieved remarkable improvements in operational efficiency and sales performance. Centered around HubSpot, the new system streamlined processes and boosted the team's lead engagement and conversion capabilities. The sales team now benefits from a fully adopted, seamlessly integrated technology suite that simplifies customer relationship management.

Meanwhile, the marketing team's enhanced capabilities in lead generation and nurturing have effectively increased qualified prospects, fostering a collaborative environment where aligned sales and marketing efforts drive continued growth and exceed performance targets.

Note: This case study reflects work completed by The OBO Group prior to merging with Aptitude 8.

340
340% Increase in Sales Revenue
The team saw a dramatic increase in sales revenue within a year.
100
100% Adoption Rate
The team saw a 100% technology adoption rate among its sales team.
60

60 Qualified Prospects
The email marketing effort resulted in 60 qualified prospects for the sales teams to follow up with to close deals.

The Tools

Former Tech Stack

PublicRelay - After Logos (1)

New Tech Stack

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What the client is saying..

– KAREN MEGARBANE MARKETING MANAGER, PUBLICRELATY

"The team is incredibly responsive and takes the time to understand short- and long-term goals, enabling them to provide perfect fit solutions. Their website redesign and rebranding have established a solid footing in a competitive market, while their marketing strategies have engaged new contacts."





About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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