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Marketing Operations Services to Streamline, Scale, and Prove ROI

Launch more campaigns, faster, with actionable insights

Our marketing operations services help you automate manual tasks, launch campaigns faster, and connect your efforts to real revenue. From customer journey mapping to campaign execution and reporting, we give your team the tools and support to scale smarter, not harder. Whether you’re building your first operations function or leveling up your tech stack, we act as your embedded partner to help marketing move at the speed of growth.

Need operational support for your marketing team? 

MTE case study thumbnail showing streamlined campaign launch architectureGetMTE Case Study

Click to learn how Aptitude 8 helped MTE streamline their processes for a successful new product launch.

What Are Marketing Operations Services?

Marketing Operations (also known as MOps) is the process of managing, streamlining, and optimizing the marketing department's workflow, processes, and technology in order to increase efficiency, productivity, and ROI. Marketing Operations teams are responsible for aligning campaigns to business outcomes, often by setting the right marketing goals to strengthen your operations strategy.

 They work to improve the efficiency and effectiveness of marketing processes by automating and optimizing workflow, managing marketing data, and providing analytics and insights to support decision-making.

Areas of Expertise 

Our marketing operations team provides ongoing support so that you can achieve (and measure!) marketing excellence. We focus on four areas of marketing operations that we’ve found maximize impact on business results. But we are also great with anything from new HubSpot Marketing Hub implementations to custom website design and development. 

01 Customer Journey

Bring your marketing and sales teams into alignment by understanding how your customers progress through the buying process and remove friction by building funnel architecture to automate their journey.

02 Campaign Management

Create a better customer experience by tailoring your marketing campaigns to each individual contact. Your marketing campaigns can save you time and resources, build trust with your audience, and even streamline complex assets like case studies using content and marketing operations.

Content management icon representing campaign setup
Campaigns
Send us the content, we configure, launch, and measure the campaign
Performance icon with analytics dashboard
Performance
See how your campaigns are performing with custom reports

03 Attribution & Reporting

Connect your marketing efforts to your bottom line and understand which channels are working and which aren’t. We’ll consult with you on where to double-down and where to pull budget allocation—and show you how to use custom properties for smarter attribution to improve lead scoring and reporting.

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Measure channel performance
Discover what drives lead creation and revenue generation
Dashboard icon summarizing KPIs at a glance
Build dashboards
Get an at-a-glace view of your most important reports
Magnifying glass icon for source drill-down and lead tracking
Drilldown sources
Dig into second and third-level lead and deal sources

04 System Integration

Empower your team with valuable data by syncing HubSpot with your CRM, ERP, or other systems. Whether its webinar software, data enrichment tools, or your direct mail software, with your tech stack integrated, you can knock down data silos, improve cross-functional relationships, and improve your segmentation. 

Icon showing bidirectional arrows for two-way sync setup
Set Up 
Set up a two-way sync between your systems
Wrench and gear icon troubleshooting system sync errors
Troubleshooting
Troubleshoot existing sync errors and missing data
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Maintenance
Maintain data parity and avoid duplicates
Reporting icon indicating unified system of record
Reporting
Build reporting in your "source of truth" system

New to HubSpot?

We can help you implement Marketing Hub the right way the first time. 

How your marketing automation platform is implemented is directly correlated to how effective it will be in helping you achieve your goals. Aptitude 8 is one of the most experienced implementation partners in the HubSpot ecosystem. 

Case Studies

MOps Success Stories

How Aptitude 8 Helped MTE Streamline Their Processes for a Successful New Product Launch

How Aptitude 8 Helped MTE Streamline Their Processes for a Successful New Product Launch

With the help of Aptitude 8, MTE was able to integrate Shopify with HubSpot to communicate with their e-commerce customers and streamline p...

PechaKucha Launches in U.S. Market Using HubSpot CRM Platform

PechaKucha Launches in U.S. Market Using HubSpot CRM Platform

PechaKucha partnered with Aptitude 8 to launch in the U.S. using HubSpot CRM, unifying their GTM strategy and laying the groundwork for sca...

Designing a Data Architecture System for Success with The University of Chicago

Designing a Data Architecture System for Success with The University of Chicago

Aptitude 8 created a new data architecture system in order to more effectively understand user activity, and how ITM could best serve their...

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