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Apollo.io and HubSpot

A guide to integrating and actioning enrichment data in HubSpot

APOLLO & HUBSPOT INTEGRATED

Enriched Data Meets Powerful Automation

Integrating Apollo.io with HubSpot is a strategic approach to enhance your sales and marketing efforts by enriching your CRM data. This guide aims to provide you with a detailed walkthrough on how to seamlessly integrate Apollo's extensive contact and company data into HubSpot's sophisticated marketing, sales, and CRM functionalities.

This guide aims to help you enrich your HubSpot records, maintain a clean database, and create coordinated marketing and sales outreach. Ultimately, this integration empowers your organization to make informed decisions, prioritize the right leads, and deliver personalized marketing and sales initiatives effectively.

 

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Integration Options for Apollo.io and HubSpot

You can integrate Apollo.io with HubSpot in several ways, each offering unique features and considerations. Here are the main integration options:

Native Integration

Apollo.io also offers a ton of native integrations. The HubSpot integration is available within your Apollo.io account under Integration settings. 

Pros: Easy to install and configure, offering out-of-the-box integration capabilities. Offers enough customization for most companies.

Cons: Some of the automation is limited.

 

Apollo.io Integration (1)

Third-Party Integration Platforms (iPaaS)

iPaaS platforms like Celigo, Make, Zapier, Boomi, and Workato offer pre-built connectors and integration apps for Apollo and HubSpot, simplifying the integration process.

Pros: Custom functionality that can be set up without a developer.

Cons: Can be less flexible than custom integrations. Costs can vary based on the volume of data and the complexity of workflows.

 

Zapier Connection

Custom API Integration

Apollo has API endpoints that allow you to search for contacts and companies and enrich them with Apollo data. This allows you to create complex logic for when you want to enrich your data. 

Pros: Highly customizable, allowing for specific data fields and workflows to be integrated. Can be optimized for performance and specific use cases.

Cons: Requires significant development effort and technical expertise. Ongoing maintenance and updates may be necessary to accommodate changes in APIs.

 

Considerations for Choosing an Integration Method

Integrating Apollo with HubSpot can significantly enhance your data management and prospecting capabilities. But, only if it's done properly and efficiently. To ensure a seamless integration and optimal performance, there are several key considerations to keep in mind.

This section will guide you through a few key considerations will help you maintain data integrity, streamline processes, and fully leverage the benefits of Apollo's integration with HubSpot.

Duplicate Management

When integrated, Apollo will mirror the data in your HubSpot account. If you have duplicate contacts or companies, these will also appear in Apollo. Before you integrate, you should deduplicate your data in HubSpot so that only clean data syncs into Apollo. 

Apollo has a feature that will recognize potential duplicates and display a message to alert you and allow you to merge them. 

 

Duplicate Management

Sync Errors

Apollo has an Error Log within its integration settings that will show error messages Apollo receives when sending information to HubSpot. Common errors include invalid property values and data restrictions like HubSpot requiring Contacts to have email addresses. 

Monitor these errors to ensure your data enrichment is working smoothly. 

 

Sync Errors

Lead Status & Lifecycle Stage Mappings

If you are using Apollo for prospecting, you may notice that it has different Lead Status and Lifecycle stage options than HubSpot. Within the integration settings in Apollo, you can find mappings for those properties and customize them to fit how your business operates.

 

Lead Status & Lifecycle Stage Mappings

Use Cases for Actioning NetSuite Data in HubSpot

 

Enrich Your HubSpot Records

Enriching your HubSpot records with Apollo data can take your HubSpot data to the next level, providing a more comprehensive overview of your contacts and companies and make HubSpot your single source of truth. With this type of information at your fingertips, you can enhance user experience and gather essential data seamlessly. 

Form Responses

Improve Your Form Conversion Rates:

Buyers are more reluctant than ever to give you their information, so making it as quick and frictionless as possible can significantly increase your conversion rates.

By asking as few questions as possible and enriching unknown information using Apollo, you can streamline your forms and boost conversions. 


Lead scoring and prioritization

Your marketing and sales teams need to determine whether leads fit within your ideal customer profile (ICP).

You can add Apollo-enriched properties into your HubSpot Lead Score criteria to build a more robust scoring model to help your team prioritize the best-fit leads. 

HubSpot Score

Keep Up with Job Changes

Keeping up with job changes ensures your database remains accurate and your outreach stays relevant. Let Apollo and HubSpot do heavy lifting for you. 

Job Change (updated contacts)

Maintain a Clean Database
The average job tenure is less than 4 years. So, it’s no wonder more than 20% of the emails in your contact list go bad every year. Sending emails to bad addresses hurts your email metrics and risks your email deliverability.

Reduce the number of bad contacts by automatically updating contacts in HubSpot when Apollo detects a job change. 

Automate Outreach:

Job changes are often a cause to celebrate! If a former champion of yours changes companies or even gets a promotion, reaching out to congratulate them will help maintain the relationship and could result in new business.

Use a HubSpot workflow to reach out when Apollo detects a job change. 

Champion Job Change

Account-Based Engagement:

Account-based engagement allows you to meet your prospects where they are and deliver a more personalized, enhanced customer experience. By creating targeted ad audiences and identifying key decision-makers using Apollo data in HubSpot, you can orchestrate coordinated marketing and sales outreach for maximum impact.

Apollo - Ads Targeting

Curate Targeted Ads Audiences

Advertising is a cornerstone of any account-based strategy. Apollo can help you build a target account list using their wealth of firmographic data.

Once you’ve built a target account list, you can use HubSpot to further segment that list and load it into your integrated advertising tools as an audience to target.  

Identify Decision Makers:

Your marketing and sales teams can work together to orchestrate coordinated outreach to your target accounts.

While marketing is running ads, sales can build relationships with decision-makers. Apollo’s contact-level data makes it easy for sales to identify decision-makers and enroll them in synchronized marketing and sales messaging. 

Conclusion

Integrating Apollo.io with HubSpot brings many advantages that can boost the effectiveness and efficiency of your sales and marketing strategies.

You can attain a more comprehensive understanding of your prospects and customers by facilitating the smooth exchange of vital data between Apollo's extensive contact databases and HubSpot's robust CRM capabilities. This integration enables you to refine your operations, enhance lead qualification processes, and implement more targeted and impactful engagement tactics.

With the appropriate integration setup, your organization can fully leverage the capabilities of both Apollo.io and HubSpot, setting the stage for enhanced innovation, higher customer engagement, and accelerated business growth.

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