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Why Most Attribution Models Fail (And How to Fix Them)
Learn why most attribution models fail and how to build reliable attribution systems that connect marketing activity to pipeline...
5 Key Marketing Goals | Define & Achieve Marketing Objectives
Discover the five main goals of marketing: awareness, engagement, conversion, retention, and advocacy. Learn examples and how to...
HubSpot's Loop Marketing Framework: Express, Tailor, Amplify, Evolve
HubSpot’s Loop Marketing framework replaces the funnel. Learn the four stages—Express, Tailor, Amplify, Evolve—and how to reach...
Galileo: How to Connect Marketing to Revenue with Smarter Attribution
For years, businesses have relied on flawed attribution models that only capture part of the picture. In a recent episode of...
Andrus Purde: How Outfunnel Connects Sales and Marketing
Outfunnel’s CEO Andrus Purde joins Aptitude 8 to discuss data integration between sales and marketing and why it’s critical for...
Brian Minick on Bad Email Data & How ZeroBounce Solves It
Brian Minick, COO of ZeroBounce, discusses why email validation is crucial for deliverability, marketing success, and protecting...