How the Right Attribution Model Contributes to Your Bottom Line
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
The Difference Between Lifecycle Stages and Lead Status
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...
The Customer Journey Map: Everything You Need to Know
A customer journey map is a visual representation of your customer’s lifecycle. Here’s how it works and how it can help improve...
Attribution Modeling: What to Know Before Implementing
Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you...
Mapping Lifecycle Stages to Plan Marketing Activities
In this article, you’ll learn about full-funnel marketing and how to map the customer lifecycle through marketing funnel stages.
What You Need to Know Before Integrating Hubspot and Salesforce
Integrating Hubspot and Salesforce gives you access to powerful automation and reporting capabilities, but there are important...