The Customer Journey Map: Everything You Need to Know
A customer journey map is a visual representation of your customer’s lifecycle. Here’s how it works and how it can help improve...
Attribution Modeling: What to Know Before Implementing
Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you...
Mapping Lifecycle Stages to Plan Marketing Activities
In this article, you’ll learn about full-funnel marketing and how to map the customer lifecycle through marketing funnel stages.
What You Need to Know Before Integrating Hubspot and Salesforce
Integrating Hubspot and Salesforce gives you access to powerful automation and reporting capabilities, but there are important...
How to Use HubSpot for Nonprofits
HubSpot offers a variety of essential tools for nonprofits, including marketing solutions, donor management tools, and an...
Lifecycle Automation: Workflows to Power Movement Through the Funnel
Lifecycle marketing is customer-centric. Here’s how lifecycle automation and workflows help move potential customers through your...