How to Build a Commerce-Powered CRM with HubSpot
Your CRM is the go-to data source for your internal teams. When extensive data is available, you can drive revenue through...
How the Right Attribution Model Contributes to Your Bottom Line
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
The Difference Between Lifecycle Stages and Lead Status
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...
Attribution Modeling: What to Know Before Implementing
Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you...
What You Need to Know Before Integrating Hubspot and Salesforce
Integrating Hubspot and Salesforce gives you access to powerful automation and reporting capabilities, but there are important...
Email Automation: How to Use Workflows and Lists
Email automation allows you to streamline your email communications and boost engagement. Here are some examples to show you how...