How the Right Attribution Model Contributes to Your Bottom Line
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
Understand our thought process and the trends we're paying attention to.
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...
Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you...
Email automation allows you to streamline your email communications and boost engagement. Here are some examples to show you how...
You can use segmented lists to power marketing campaigns and craft targeted messaging. Here are some best practices for list...
These custom properties and workflows are the foundation on which you can build single-touch, multi-touch, or hybrid attribution...