How the Right Attribution Model Contributes to Your Bottom Line
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
The Difference Between Lifestyle Stages and Lead Status
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...
Attribution Modeling: What to Know Before Implementing
Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you...
Email Automation: How to Use Workflows and Lists
Email automation allows you to streamline your email communications and boost engagement. Here are some examples to show you how...
Best Practices for List Segmentation and Audience Management
You can use segmented lists to power marketing campaigns and craft targeted messaging. Here are some best practices for list...
36 Custom Properties You Should Be Using for Attribution in HubSpot
These custom properties and workflows are the foundation on which you can build single-touch, multi-touch, or hybrid attribution...