Mapping Lifecycle Stages to Plan Marketing Activities
In this article, you’ll learn about full-funnel marketing and how to map the customer lifecycle through marketing funnel stages.
Lifecycle Automation: Workflows to Power Movement Through the Funnel
Lifecycle marketing is customer-centric. Here’s how lifecycle automation and workflows help move potential customers through your...
A Comprehensive Review of HubSpot and Salesforce
If you’re in the process of choosing a CRM platform for your business, you know that there is more to consider than just the...
Unlocking the Power of CRM Data Across Teams
Without accurate data, you can’t make informed decisions, measure progress, or even accurately assess customer satisfaction. But...
Ensuring the Ease of Use and Adoption of Salesforce or HubSpot
In order for your CRM to be successful, you must ensure its ease of use and adoption among your employees. Fortunately, there are...
Why HubSpot Might Be the Right Choice For Your Business
According to a survey of over 1,000 marketers by HubSpot, nearly half (46%) feel that their marketing and sales technology costs...