INBOUND 2025

INBOUND 2025 Recap: HubSpot’s Big Push Into Enterprise

At INBOUND 2025, Aptitude 8’s Noah Berk and Em Wingrove unpacked how HubSpot is officially stepping into the enterprise arena. While past events spotlighted AI and mid-market adoption, this year’s keynote made it clear: HubSpot is building enterprise-grade CRM. With features like Data Hub, advanced permissions, sandboxes, and configuration options, HubSpot is targeting the same space long dominated by Salesforce and Dynamics but with a critical difference. Enterprise teams now get the flexibility to customize without the heavy cost of re-architecting, combined with HubSpot’s hallmark ease of use that drives adoption across thousands of users. The discussion highlighted how Smart CRM brings AI into every workflow—segmentation, personalization, reporting—so revenue teams can move faster with cleaner data and more control. HubSpot’s push means large organizations finally have a platform that’s powerful enough to scale, unified enough to align teams, and simple enough to actually use, without losing the mid-market accessibility that built its reputation.