Maximizing ROI with Marketing Experimentation
It’s not enough anymore to simply report on your marketing activity - you need to turn your data into action. One of the best ways...
Managing HubSpot Across Teams & Business Units
If you're looking to manage multiple teams, products and business units in HubSpot you have a few options. In this blog, we'll...
Programmable Emails: 5 Ideas for Dynamic Emails Based on Triggers
Get the most out of customer relationships with programmable emails. Here are five ideas.
How to Build a Commerce-Powered CRM with HubSpot
Your CRM is the go-to data source for your internal teams. When extensive data is available, you can drive revenue through...
How the Right Attribution Model Contributes to Your Bottom Line
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
The Difference Between Lifecycle Stages and Lead Status
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...