Maximizing ROI with Marketing Experimentation
It’s not enough anymore to simply report on your marketing activity - you need to turn your data into action. One of the best ways...
Managing HubSpot Across Teams & Business Units
If you're looking to manage multiple teams, products and business units in HubSpot you have a few options. In this blog, we'll...
Programmable Emails: 5 Ideas for Dynamic Emails Based on Triggers
Get the most out of customer relationships with programmable emails. Here are five ideas.
How to Build a Commerce-Powered CRM with HubSpot
Your CRM is the go-to data source for your internal teams. When extensive data is available, you can drive revenue through...
Revenue Attribution Models Explained: How to Choose the Right One
Learn how revenue attribution models work, including linear, time decay, and full-path, so you can connect marketing activity to...
The Difference Between Lifecycle Stages and Lead Status
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...