HubSpot for Commerce & Payments
Drive revenue through customer retention, faster payments, and net new sales with HubSpot!
HUBSPOT'S ROLE IN COMMERCE & PAYMENTS
Unleash the Revenue Potential of Integrated Back-Office Commerce Data in HubSpot
Your customer relationship management platform is the go-to data source for your marketing, sales, and customer success teams.
When back-office commerce data, like accounting and payments, is available in the CRM, your go-to-market teams can act on that data. The additional context can fuel their activities and drive revenue through customer retention, faster payments, and net new sales.
Integrate Commerce Data with HubSpot
How to get your payment and other back-office data into HubSpot
- If you are new to digital commerce ➢ HubSpot Payments
- If you already have a robust financial infrastructure ➢ ERP integration
- If digital commerce is core to your business ➢ Stripe/Zaybra
Empower your Marketing Team with Commerce Data
Enable full-lifecycle marketing and reporting
Although Marketing primarily operates before a payment is made, there are some interesting use cases for this team.
- Attribution: Use payment data to report on what marketing activities led to revenue
- List Segmentation: Segment lists based on purchase history, spending patterns, subscription status, etc.
- Trigger Automation: Trigger workflows based on payments, subscription status, time since their last purchase, etc.
Leverage Commerce Data for Sales Success
Report on, forecast, and motivate sales performance
Insight into customer purchasing behaviors and patterns, can help sales teams improve strategies and close more deals. A few ways your sales teams can leverage payments data in their CRM include:
- Account based sales: This data gives you access to purchase history and customer behavior information
- Rep Motivation: Motivate your team with a leaderboard or allow them to see real-time commission reporting
- Forecasting: Report on contract end-dates, to set quotas accordingly and achieve company goals.
Elevate Customer Success with Payment Data
Let data drive your customer success strategy
With payment data in your CRM, teams can leverage automation to enhance the customer experience and drive growth. A few use cases include:
- Smooth Onboarding: Automate your onboarding process so that it kicks off as soon as the first payment is made.
- Relationship Milestones: Use automation to show appreciation when customers reach certain milestones
- Account Health Automation: Build workflows that recognize when a payment is late and send automated reminders.
Commerce & Payments Integration Made Easy
Zaybra: The Stripe + HubSpot connection you've been waiting for
- Map products
- Manage subscriptions
- Create payment links
- View Strip data in HubSpot