Maturing from Product-Let Growth to a Sales-Driven Model
Moving from product-let growth to a demand gen, sales-driven model can be challenging. Here are some insights on making the switch.
The Power of Social Proof for Your Video Marketing Strategy
Social proof can be a powerful part of your video marketing strategy. Here’s how you can leverage it to build trust.
INBOUND 2022: Aptitude 8's Biggest Takeaways
The INBOUND 2022 conference left the Aptitude 8 team with a lot of great ideas, inspirations and takeaways.
Introducing HubSpot’s Data Model Overview
HubSpot’s Data Model Overview is a game-changing tool for HubSpot Enterprise users. Here’s what it could do for your team.
HubSpot’s Custom Objects Feature Just Keeps Getting Better
HubSpot’s Custom Object feature significantly expands the CRM’s capabilities, and it’s getting an update. Here’s why you should...
Keep Your Data Accurate with HubSpot’s New Validation Rules for Properties
HubSpot’s new validation rules for properties ensure only the right types of data get saved. Here’s what this capability could...