Businesses using both HubSpot and Salesforce should consolidate their tech stacks to improve efficiency, organizational alignment,...
Get the most out of customer relationships with programmable emails. Here are five ideas.
Your CRM is the go-to data source for your internal teams. When extensive data is available, you can drive revenue through...
You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels...
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...
A customer journey map is a visual representation of your customer’s lifecycle. Here’s how it works and how it can help improve...
