What if your sales team could gain back five hours every week—without hiring anyone new?
What if your CRM stayed perfectly updated, your meeting notes were always ready, and leads practically generated themselves?
That’s not a pitch—it’s the reality Laxis is creating.
On a recent episode of the UpYourStack podcast, Aptitude 8 Co-CEO Noah Berk sat down with Eric Xiao, founder of Laxis, to dive into how his company is building an AI copilot that’s changing the game for revenue teams.
Spoiler: it’s not just another AI notetaker.
It All Started with a Problem
Before launching Laxis, Eric Xiao was a venture investor focused on AI software in Silicon Valley. But here’s the twist—despite being an investor, he felt more like a seller.
He was doing the hard, manual work: researching startups, reaching out to founders, taking notes, writing memos, updating CRM records. And in 2020, automation tools weren’t where they are today. So Eric decided to build what he wished existed.
But instead of limiting his solution to investors, he saw the broader opportunity: anyone dealing with customer interactions—sales reps, business development teams, consultants—struggled with the same inefficiencies.
That’s how Laxis was born.
From Note-Taking to Revenue Copilot
Laxis launched its first product during the pandemic: an AI Meeting Assistant. With remote work on the rise, adoption was immediate and broad.
But as the market matured, so did the product.
Today, Laxis isn’t just for capturing call notes. It’s a full AI revenue copilot. Think:
- AI-generated meeting summaries
- Customized post-call reports
- Seamless CRM updates (no more “I’ll log this later”)
- Automated outreach via AI SDR features
This is more than documentation. It’s automation, personalization, and scale—all wrapped into one.
The ROI: Measured in Time and Revenue
According to Eric, the average user saves at least five hours per week with Laxis’ AI Meeting Assistant. That’s five hours back to focus on closing deals, not documenting them.
But the bigger lever might be the newer feature: AI-powered lead generation.
Laxis can:
- Reach out via email or phone using AI
- Automatically log responses and interactions in your CRM
- Scale your outreach without scaling your SDR team
If you’re a company with product-market fit and a clear message, Laxis becomes a force multiplier.
Instead of hiring five new reps, you give your existing team AI wings.
Who Laxis Works Best For
While the tool has broad use cases, Laxis sees the most traction with mid-sized and growing revenue teams—especially those with a clear GTM strategy.
In Eric’s words: “We see more success with companies that already have a playbook. Laxis helps them scale what’s working.”
Smaller startups still figuring out their ICP or messaging may not get the same ROI—because AI can’t fix a fuzzy foundation.
But if you know who you’re targeting and what you’re saying? Laxis makes it faster, cleaner, and easier to execute.
The HubSpot Connection
Naturally, we had to ask about HubSpot. And yes—Laxis integrates deeply with the platform.
Whether you're generating leads or taking meeting notes, all conversations, summaries, and AI-generated insights are automatically logged in HubSpot. That means no more:
- Manually updating deal records
- Copy/pasting call summaries
- Forgetting to follow up
Everything flows directly into the CRM, tied to the right contacts and companies.
The result? A CRM that reflects reality—without relying on your reps to keep it updated.
And setup takes less than 20 minutes.
Competing in a Crowded Market
There’s no shortage of AI meeting assistants or sales tools. So why Laxis?
Eric made one thing clear: Laxis is not just an AI notetaker.
Where many competitors focus on just call transcription or insights, Laxis offers an end-to-end copilot experience—from prospecting to closing. It combines:
- Lead gen (AI SDR outreach)
- Meeting automation (notes, summaries, follow-ups)
- CRM sync (clean, structured data)
It’s this full-cycle support that helps them stand out—especially for teams that don’t have the resources to manage a stack of disconnected tools.
And for companies that don’t have a RevOps team managing Outreach, Apollo, or Gong? Laxis becomes the simplified answer.
Where AI Helps—and Where Humans Still Matter
One of the most interesting parts of the conversation came when Noah and Eric talked about retention and learning.
Eric shared that many reps still like taking notes during calls, even with AI in the mix. And that’s okay—because Laxis doesn’t replace human insight. It complements it.
With Laxis, reps can skim summaries, revisit personalized reports, and pull up prior conversations—whether in the Laxis platform or directly inside HubSpot.
But it’s the AI + Human combination that creates real value.
Humans bring context, empathy, and decision-making. AI brings scale, consistency, and speed.
Used together, it’s a win.
What's Next for Laxis?
Eric hinted that the team is doubling down on making their AI even smarter—tailoring outreach, improving customization, and expanding CRM integrations.
But their core goal remains the same: make revenue teams more productive without adding headcount.
It’s not about replacing reps. It’s about freeing them up to do what only humans can do: build relationships and close deals.
Final Thoughts: Don't Just Add Tools—
In a world flooded with sales tech, it’s easy to add yet another tool that promises to “automate everything.”
What sets Laxis apart is that it’s focused on real-world outcomes: saving time, generating leads, and cleaning up your CRM.
For teams that have product-market fit and are ready to scale, Laxis isn’t just helpful—it’s strategic.
And for those using HubSpot? It might just be the missing piece of your revenue puzzle.
Want to see how tools like Laxis fit into your tech stack?
Let's talk—Aptitude 8 helps high-growth companies build smarter, more scalable systems that support the full revenue lifecycle.
