The Difference Between Lifecycle Stages and Lead Status
Lifecycle stages and lead statuses are different, but they should be used together. Here’s how these approaches to sales and...
Attribution Modeling: What to Know Before Implementing
Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you...
What You Need to Know Before Integrating Hubspot and Salesforce
Integrating Hubspot and Salesforce gives you access to powerful automation and reporting capabilities, but there are important...
Email Automation Workflows: How to Build Workflows That Convert
Learn how email automation workflows use triggers, lists, and logic to send targeted emails that increase engagement and...
Best Practices for List Segmentation and Audience Management
You can use segmented lists to power marketing campaigns and craft targeted messaging. Here are some best practices for list...
Custom Properties for Smarter Attribution and HubSpot AI Lead Scoring
Build smarter attribution in HubSpot. Use custom properties to fuel reporting, automation, and AI lead scoring that actually...