The Customer Journey Map: Everything You Need to Know
A customer journey map is a visual representation of your customer’s lifecycle. Here’s how it works and how it can help improve...
Maturing from Product-Let Growth to a Sales-Driven Model
Moving from product-let growth to a demand gen, sales-driven model can be challenging. Here are some insights on making the switch.
Going Beyond Vanity Metrics: Maturity, RevOps, and Value Metrics
Going beyond vanity metrics requires a deep assessment of your company’s current maturity, especially when it comes to technology,...
5 Misconceptions About RevOps and How to Make it Work
Businesses often have misconceptions about how revenue operations (RevOps) works and where it should apply.
5 HubSpot Email Tracking Lessons You Can Learn from Aptitude 8
Tracking your email data is essential to improving your campaigns. Here are five HubSpot email tracking lessons we’ve learned at...
How to Incorporate a New Tool into Your Existing Sales Tech Stack
Incorporating a new sales tool into your tech stack can be disruptive. But when it’s done correctly, it can improve your sales...