About the Webinar

In this webinar, Drift & Aptitude 8 will discuss how an account based approach goes beyond just marketing and what B2B leaders should be focusing on, Account Based Engagement (ABE) and what a successful ABE strategy looks like and finally, a tactical approach to create or optimize your ABE strategy using the Drift recipe in the RevOps Cookbook.

Key Takeaways

  • Move beyond sales and marketing alignment, and focus on ACTION
  • What does an ABE strategy look like?
  • Use data-driven insights to turn target accounts into customers

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The Speakers


Connor Jeffers

Aptitude 8

Untitled design (4)

Mark Kilens