In this webinar, Drift & Aptitude 8 will discuss how an account based approach goes beyond just marketing and what B2B leaders should be focusing on, Account Based Engagement (ABE) and what a successful ABE strategy looks like and finally, a tactical approach to create or optimize your ABE strategy using the Drift recipe in the RevOps Cookbook.
About the Webinar
- Move beyond sales and marketing alignment, and focus on ACTION
- What does an ABE strategy look like?
- Use data-driven insights to turn target accounts into customers
Get The Recording