In this webinar, Drift & Aptitude 8 will discuss how an account based approach goes beyond just marketing and what B2B leaders should be focusing on, Account Based Engagement (ABE) and what a successful ABE strategy looks like and finally, a tactical approach to create or optimize your ABE strategy using the Drift recipe in the RevOps Cookbook.
Unify Sales and Marketing with an Account Based Engagement Strategy that Accelerates Revenue
About the Webinar
Key Takeaways
- Move beyond sales and marketing alignment, and focus on ACTION
- What does an ABE strategy look like?
- Use data-driven insights to turn target accounts into customers
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The Speakers

Connor Jeffers
Aptitude 8
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Mark Kilens
Drift