How Product Led Growth Works

PLG is all about breaking down the traditional silos that exist across teams, so that everyone is focused on improving the overall customer experience and on increasing product activation.

 

In most cases, the role of marketing, success and sales in PLG companies is to accelerate the adoption cycle. This means delivering highly personalized content, messages, and offers.

 

The challenge is, when nearly all of the information about the customer is captured in-product, it makes it really difficult to leverage the information because it doesn’t exist in native business systems like your CRMs.

 

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