SEO has become a must-have for every organization. If you want to find new and recurring customers, developing an SEO strategy will be critical.
SEO used to be as simple as stuffing your website pages full of keywords. Including as many keywords as you can in your meta descriptions, alt texts, and content for search engines to crawl your site. Search engines have gotten a lot smarter over time.
So, if you want to drive traffic to your website, you need to establish relevant keywords for your audience.