Skip to content

Case Study

The International Society for Pharmaceutical Engineering Implements HubSpot Optimizing Marketing Efforts

ISPE - Case Study Badge
ISPE - Case Study Banner

120
k

Members synced daily 

31

Fields integrated

20
k

Contacts migrated
INTEGRATE & IGNITE:
Level Up with HubSpot
ispe-social-media-logo-600x315 1

The Client

 

Founded in 1980, the International Society for Pharmaceutical Engineering is the world's largest not-for-profit association dedicated to the pharmaceutical engineering sector. It serves its members through forums that facilitate the exchange of ideas and practical experiences in the industry.

The Challenges:

  • Delayed Follow-ups on Abandoned Carts: Inability to promptly follow up with customers who abandoned their carts, affecting conversion rates.
  • Ineffective Member Segmentation: Challenges in effectively segmenting lists for targeted outreach across all members.
  • Outdated CRM Limitations: The previous CRM system was unable to meet the growing needs for agility and scalability in marketing campaigns.
  • iMIS: Their current technology, while extensive, resulted in high operational costs and inefficiencies that did not align with ISPE’s strategic goals.
  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

ISPE - Problem Image

The Solution:

  • HubSpot CRM Integration: Implemented HubSpot as the new CRM system to enhance marketing automation and data management capabilities.
  • Data Migration and Daily Sync: Migrated essential member data from iMIS to HubSpot and set up daily automatic updates to ensure data accuracy.
  • Custom Scripts for Dynamic Deal Creation: Developed scripts to dynamically associate contacts with deals based on purchases and abandoned cart data, improving segmentation and follow-up strategies.
ISPE - Solution Image (1)

The Outcome

HubSpot dramatically improved ISPE's marketing capabilities. Each day, 120,000 members are synced, ensuring that the data used in marketing initiatives is always fresh and current. With 31 fields integrated, ISPE now has a comprehensive view of member interactions and preferences, which facilitates more nuanced and effective engagement strategies. Additionally, the migration of 20,000 contacts into HubSpot has centralized data management, simplifying processes and enhancing accessibility.

This robust integration has enabled ISPE to deploy more agile marketing campaigns, improve list segmentation, and respond more swiftly to member actions. 

Note: This case study reflects work completed by The OBO Group prior to merging with Aptitude 8.

↓
Reduced time to response
With HubSpot, the team was able to follow up more quickly with members. 
↑
Enhanced list segmentation
ISPE is now able to segment its membership database more effectively allowing for highly targeted marketing campaigns, tailored to the specific interests and needs of different member groups.

The Tech Stack

ISPE - Logos

What the clients are saying..

– ISPE

"The team has developed an effective integration between iMIS, our existing management, and billing system, and HubSpot to allow for more agile marketing campaigns, better list segmentation, and faster follow-up with members. They delivered a timely, successful migration of data and integration implementation, allowing data to flow from iMIS into HubSpot effectively. During implementation, they provided excellent, timely support in strategy development, implementation, and general project inquiries. Combining these efforts helped us improve marketing processes and gain more insight into opportunity and contact data within HubSpot. We would highly recommend them to any company seeking data integration projects of any kind!"





About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

HAVE A SIMILAR PROJECT YOU NEED HELP WITH?

Contact Us!