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Case Study

TerraCycle Unifies Its 28 Account Management Teams with HubSpot

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350

Employees

28

Teams

21

Countries
EMPOWERING GLOBAL GROWTH:
TerraCycle's HubSpot Implementation
Terracycle

The Client

 

TerraCycle has been an innovative leader in waste management for 20 years, specializing in converting consumer waste into raw materials for new products. Operating in 21 countries, TerraCycle is dedicated to eliminating global waste through its expansive recycling initiatives.

The Challenges:

  • Scalability Issues with Outdated CRM: The previous system was unable to support the growing operational needs and global expansion of TerraCycle.
  • Inefficient Data Management: Limited ability to track contacts, pipeline activities, and productivity across various international teams.
  • Lack of Real-Time Data Accessibility: Teams lacked access to essential data needed to make quick, revenue-generating decisions.
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    Limited Control

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    Limited Control

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    Limited Control

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The Solution:

  • HubSpot CRM Implementation: Migrated all 28 teams, encompassing 350 employees across 21 countries, to HubSpot for centralized data management and enhanced functionality.
  • Customization and Automation: Developed tailored automation processes and tracking within HubSpot to meet specific regional and departmental needs.
  • Comprehensive Training and Support: Provided extensive virtual training to ensure all teams were proficient in using the new system and could leverage its full potential.
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The Outcome

TerraCycle implemented HubSpot across 250 employees, 28 teams and 21 countries—no small feat.

The team has seen significant improvements in operational efficiency and team productivity since migrating to HubSpot. The system's extensive automation and user-friendly functionalities have empowered their sales and account management teams to operate more effectively, contributing to overall business success.

Note: This case study reflects work completed by The OBO Group prior to merging with Aptitude 8.

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Enhanced Efficiency and Productivity
HubSpot enabled more streamlined workflows and optimized work processes.
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Improved Data Access & Integrity
Teams now have immediate access to vital sales and customer data, allowing for faster and more informed decision-making.
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Enhanced Scalability & Flexibility
HubSpot's customizable features support quick adjustments and expansions, facilitating ongoing growth and innovation.

The Tech Stack

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What the clients are saying..

“This team guided us through the thought process of which solution or software option would best meet our needs. They help facilitate the conversation to make sure that our sales process is scalable. It’s not just about the tool; it’s about how our sales process operates: how we track, how we report, and how we catalog. They help us with all of these things and more”.  

– BELA DOMOKOS, CIO OF TERRACYCLE 

“We had been running an outdated CRM with limited ability to track contacts, pipeline, productivity, and business overall. The team helped guide our path in implementing HubSpot across teams in multiple divisions, each with its regional divisions. From technical assessment to system architecture, data migration to post-implementation training, They was there to perfect our system and advise where we needed it. Since taking our HubSpot instance live, we’ve seen a great improvement. Our processes are more streamlined, work is more optimized, and our teams have the data they need to make revenue-generating business decisions quicker and easier.”

KRISZTIAN SESSI, IT PROJECT MANAGER OF TERRACYCLE





About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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