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Case Study

PechaKucha launches in US market for the first time using HubSpot CRM Platform

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Increased efficiency

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Increased visibility
POWERING UP A DIGITAL STRATEGY
How a HubSpot CRM Implementation helped PechaKucha enter the US market
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The Client

 
PechaKucha was founded 20 years ago as an events business for young designers to meet, network, and show their work in public with a specific presentation format of 20 images with 20 seconds for each one. As the format grew into a business the company saw an opportunity to expand into digital tools packages around their unique presentation style. PechaKucha built their own storytelling platform and was ready to commercialize it but needed help launching in the US market with this new offering.

The Problem

  • Entering a new market meant PechaKucha needed to build a go-to-market strategy, and understand US buying trends and digital behaviors. 
  • PechaKucha lacked the necessary resources to execute a successful digital strategy in a new market.
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The Solution

  • The Aptitude 8 team re-architected PechaKucha’s existing lead journey for the US Market.
  • We implemented HubSpot and created stunning new web pages with integrated checkout powered by Stripe. 
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The Outcome

Today, PechaKucha has a lead journey they can measure and iterate on thanks to the implementation of HubSpot CRM with clear funnel steps and a path to iterate towards success.

With HubSpot’s Marketing Professional plan, PechaKucha has crafted drip campaigns to get marketing qualified leads ready to buy. On the other side of the coin, HubSpot Sales Professional plan allows them to scale their sales outreach by visualizing their pipeline, automating emails, calls, and tasks for their sales team to convert opportunities.

PechaKucha now benefits from a self-service pricing page that makes it possible for users to convert to customers on their website in a matter of seconds. This page is built on top of Hubspot and has a custom integration with Stripe, allowing them to not only sync transactions back into Hubspot, but also retarget prospects based on their on page behavior.
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Increased efficiency
Increased efficiency by self-service pricing page that makes it possible for users to convert to customers on their website in a matter of seconds.
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Increased visibility
Increased visibility to sales and marketing analytics due to custom Stripe integration syncing transactions back into HubSpot. 

The Tools

Pecha Kucka - Logos Zapier

Why Aptitude 8?
PechaKucha

PechaKucha knew that they needed not only the strategy to expand this new service line, but the technical acumen to help ensure their business processes and technology were aligned with the go-to-market strategy they would commit to. Aptitude 8 was an obvious choice bringing the combination of consulting-led strategy and software platform-driven solution design together to help PK execute on their vision without the need to hire seasoned executives or coordinate across multiple agencies and firms to get the job done.

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About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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