The OutcomeToday, PechaKucha has a lead journey they can measure and iterate on thanks to the implementation of HubSpot CRM with clear funnel steps and a path to iterate towards success.
With HubSpot’s Marketing Professional plan, PechaKucha has crafted drip campaigns to get marketing qualified leads ready to buy. On the other side of the coin, HubSpot Sales Professional plan allows them to scale their sales outreach by visualizing their pipeline, automating emails, calls, and tasks for their sales team to convert opportunities.
PechaKucha now benefits from a self-service pricing page that makes it possible for users to convert to customers on their website in a matter of seconds. This page is built on top of Hubspot and has a custom integration with Stripe, allowing them to not only sync transactions back into Hubspot, but also retarget prospects based on their on page behavior.
Increased efficiency by self-service pricing page that makes it possible for users to convert to customers on their website in a matter of seconds.
Increased visibility to sales and marketing analytics due to custom Stripe integration syncing transactions back into HubSpot.
Why Aptitude 8?
PechaKucha knew that they needed not only the strategy to expand this new service line, but the technical acumen to help ensure their business processes and technology were aligned with the go-to-market strategy they would commit to. Aptitude 8 was an obvious choice bringing the combination of consulting-led strategy and software platform-driven solution design together to help PK execute on their vision without the need to hire seasoned executives or coordinate across multiple agencies and firms to get the job done.
Founder of More Than Energy
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About Aptitude 8
Implement. Integrate. Optimize.
Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.
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