Skip to content

Case Study

PartsTech consolidates revenue systems and integrates product into their CRM, seeing 50% increase in sales efficiency

PartsTech - Logo Image
PartsTech - Hero Image

50
%

50% increase in sales efficiency

↑

Increased data integrity 

↑
%

Increased visibility; increased confidence in decision-making
INTEGRATE & BOOST
How consolidating and breaking down silos can help you win
PartsTech - Logo

The Client

 
PartsTech is an auto parts search engine and ordering system designed to help users find the right parts for the job in a single search, across all of their suppliers. The Boston based automotive e-commerce technology company was in rapid growth mode when they came to Aptitude 8 for help to scale their business.

The Problem

  • Partstech's integration with Oro CRM caused inefficiencies and frustration
  • Users had to switch between Oro, Zendesk, and PartsTech backend
  • Oro CRM only managed new signups, not support process
  • Support process was managed through spreadsheets and multiple systems
  • Integration with Oro took away focus from product development.
  • The transition to a new platform needed to be smooth and not disrupt existing services.
  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

PartsTech - Problem Image

The Solution

  • Implemented Salesforce with custom integration
  • PartsTech data syncs to Salesforce in real time
  • Integrated Zendesk into Salesforce for all data needs
  • Salesforce became PartsTech's "admin panel"
  • Took on 90% of development work, freeing up product team.
PartsTech - Solution Image

The Outcome

PartsTech business users are now able to login to a single system to get a view of the universe. All systems that store data about customers and prospects are integrated, removing manual update steps as well as eliminating potential errors due to data failing to be transferred correctly.

The team is able to make better strategic decisions leveraging data and dashboards that summarize relationships across the entire business.
50
50% Increase in sales efficiency
The team saw a 50% increase in sales efficiency. 
↑
Increased data integrity
Due to the data integration, and removing manual update steps, the team was able to eliminate potential errors due to data failing to be transferred correctly.
↑
Increased visibility; increased confidence
The team is able to make better strategic decisions leveraging data and dashboards that summarize relationships across the entire business.

The Tools

PartsTech - Logos

Why Aptitude 8?
PartsTech
PartsTech CEO Erik was looking for someone who could do more than just migrate and integrate systems; they needed a partner who had been in his shoes and came out on top. Erik knew that their product team was spending too much time maintaining internal business systems, and wanted to focus them on the product as much as possible.

Our team is made up of seasoned industry practitioners who have been in this situation before and have solved the problem every time. Additionally, there was no learning curve for us with any of the tools PartsTech was using, which was a major contributing factor to them choosing us.

Want to learn more? 





About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

HAVE A SIMILAR PROJECT YOU NEED HELP WITH?

Contact Us!