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Case Study

Infusystem Enhances Marketing Strategy with HubSpot Integration & CDP Optimization

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Enhanced reporting

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Reduced # of business lines into one portal 

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Enhanced lead management
CONSOLIDATE & OPTIMIZE:
Prioritizing a Single Source of Truth
Infusystem - Dark Logo

The Client

 

InfuSystem provides infusion pumps and healthcare services across North America, offering equipment rentals, sales, and biomedical services. They aim to enhance healthcare delivery through advanced technology and service excellence in various medical settings.

The Challenges:

  • Duplicative work processes across multiple HubSpot instances
  • Disorganized and misaligned data affecting marketing and sales
  • Inefficient reporting and lack of comprehensive lead scoring
  • Limited_Control

    Limited Control

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    Limited Control

  • Limited_Control

    Limited Control

Infusystem - Problem Image

The Solution:

  • Consolidated HubSpot instances and unified data using Tealium CDP
  • Implemented two-way integrations and webhooks for real-time data updates
  • Established robust lead scoring and created detailed reporting dashboards
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The Outcome

These advancements have significantly boosted operational efficiency and marketing effectiveness, supporting ongoing growth and system enhancements.

InfuSystem continues to advance its sales and marketing capabilities by integrating SalesHub Pro and enhancing HubSpot Operations Hub. Additional support from our team ensured the successful adoption of new features and continuous optimization of their marketing strategies.

2024 update: Since this story was written, the team has also helped InfuSystem optimize their HubSpot Operations Hub with custom reporting.

Note: This case study reflects work completed by The OBO Group prior to merging with Aptitude 8.

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Consolidate & Streamline
Infusystem was able to consolidate all business lines into one portal and streamline their marketing operations.
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Enhanced Lead Management
The team was able to enhanced their lead management and targeted marketing campaigns. 
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Enhanced Reporting
Improved decision-making with comprehensive, real-time reports with accurate data. 

The Tools

Former Tech Stack

Infusystem - Before Logos Marketing Hub

New Tech Stack

Infusystem - Before Logos Marketing Hub Sales Hub

What the client is saying..

– SENIOR VICE PRESIDENT OF MARKETING & CX | INFUSYSTEM

“OBO’s team of experts assisted our organization in the configuration and implementation of HubSpot as well as establish integrations with our CDP, Website, and Paid Advertising channels. Their team has deep expertise across these platforms, they are problem solvers, and highly professional, always going above and beyond to ensure success.”





About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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