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Case Study

CH Media reduces churn with Vimeo <> HubSpot integration

CH Media - Logo Image
CH Media - Hero Image

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Personalization

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Increased access to data

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Saved time
INTEGRATE & ELEVATE
How CH Media reduced churn with Vimeo <> Hubspot integration
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The Client

 

CH Media engages with an audience of over 40 million under multiple pseudonyms. They boast about bringing laughter and entertainment to their viewers through a robust sense of humor. This is evidenced in the fact that they have described themselves as a “small team of writers, producers and weirdos.”

The Problem:

  • CH Media was ready to rebuild their marketing strategy.
  • As a result of a downside a few years back, CH Media had lost some of their client base and wanted to win them back. 
  • They were a small team and had the talent but not the resources to improve their system on their own.
  • They wanted a more robust way of engaging in their customers’ journeys that includes personalization but also scalability.
  • CH Media also wanted to prevent the loss of current customers as much as possible.
  • Needed a solution that was compatible with their software, third-party apps, staff, and their customers. 
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Ch Media - Problem Image (1)

The Solution

  • Built automation that supports personalized processes to reach out to customers more quickly than they could manually.
  • Integrated HubSpot with the company’s current apps.
  • The integration gave them options to build out more complex communications that would promote new subscribers, free trials, and better monitor cancellations to possibly intervene in time.
     
CH Media - Solution Image

The Outcome

With Vimeo data now in HubSpot, CH Media can more easily manage their contact list and also implement a new churn strategy.  Being able to access this contact information more easily has allowed the CH Media team to be both proactive and reactive regarding churn. Before implementing HubSpot, hundreds of cancellations were left unacknowledged every week. Today, thousands of customers who have attempted to cancel receive some form of communication from CH Media to help recoup revenue.

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Increased personalization 
This project allowed them the option to build out more complex communications with increased personalization. 
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Increased access to data
CH Media chose tools that allowed for the migration of data among multiple software apps. 
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Saved time
Implemented automation that cut down on manual processes, saving them time and allowing them to reach out to customers more quickly than they could before. 

The Tools

CH Media - Logos Marketing Hub

 

Why Aptitude 8?

CH MEDIA

CH Media chose Aptitude 8 because they had learned of our reputation with advanced integration capabilities, Operations Hub expertise, and our full solutions architecture team.

They were confident we could help them solve their problems while keeping their best interests in mind. That is exactly what we strive to do day in and day out at Aptitude 8. Being “Solutions Oriented” and “Relentlessly Resourceful” are two of our core values, and they were at the forefront of our work with CH Media.

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About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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