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The Client
Nationwide Title Insurance Company specializes in title insurance and settlement services for real estate transactions, helping to ensure property titles are valid and facilitating document and fund exchanges during closings. Operating across various regions with distinct teams and practices, they handle a high volume of transactions facilitated by over 200 sales reps.
The Problem
- Inefficient transaction tracking and management at high volumes
- Lack of a standardized process for managing client lifecycles
- Poor client retention due to ineffective monitoring of transaction histories and interactions
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Limited Control
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Limited Control
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Limited Control
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The Solution
- Migrated from SugarCRM to HubSpot, integrating with ResWare for seamless data flow and transparency
- Implemented standardized naming conventions and automated workflows for consistent contact management
- Developed advanced reporting and alert systems to monitor client activity and retention risks
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The Outcome
41% reduction in closed lost instances in Q2 2022.
41% increase in new prospects found in Q2 2022.
17% conversion rate of prospects into opportunities.
$1M+ increase in revenue in Q2 2022.
The Tools
Former Tech Stack
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New Tech Stack
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Head of Marketing Operations
About Aptitude 8
Implement. Integrate. Optimize.
Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.
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