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Case Study

A HealthCare Organization Achieves 15,309 Conversions within 6 Months

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15k

15,309 Conversions

22%

Conversion rate

35%
+

Open rate
HEALTHCARE RECRUITMENT:
HubSpot Implementation Drives Exceptional Growth
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The Client

 

The organization is one of the top 10 hospital groups in America and a 22+ billion dollar, not-for-profit healthcare group. They consist of a network of over 52 hospitals, 1,085 clinics and a comprehensive range of health and social services, care centers, health plans, physicians, clinics, home health care, and affiliated services. 

The Challenges:

  • Inefficient Recruitment Processes: Reliance on in-person events and manual follow-ups made scaling recruitment efforts challenging.
  • Lack of Effective Email Marketing Tools: The absence of sophisticated email tools limited the organization's reach and engagement with potential hires.
  • Poor Data Organization and Segmentation: Existing contact lists were underutilized due to lack of effective segmentation and personalized outreach.
  • Immediate Hiring Needs During COVID-19: The pandemic necessitated a rapid pivot in recruitment strategies to fill critical healthcare positions urgently.
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    Limited Control

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    Limited Control

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    Limited Control

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The Solution:

  • Implemented HubSpot CRM: Centralized contact management and automated email workflows to enhance recruitment efficiency.
  • Developed Targeted Email Campaigns: Utilized detailed personas and segmentation to tailor recruitment messaging effectively.
  • Optimized Email Content and Testing: Conducted A/B testing across various email campaign elements to maximize engagement and conversion.
  • Strategic Use of Data and Analytics: Leveraged data-driven insights to continuously refine recruitment strategies and campaign performance.
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The Outcome

The healthcare organization revolutionized its recruitment strategy by partnering with our team to harness the power of HubSpot CRM and sophisticated email marketing techniques. This strategic transformation not only effectively addressed urgent hiring needs during the COVID-19 pandemic but also established a new benchmark for operational efficiency and recruitment scalability.

With a more advanced tech stack, the organization now benefits from streamlined recruitment processes, enhanced data insights, and significantly improved engagement with potential hires. These improvements have led to a substantial increase in qualified candidates, fulfilling critical roles across their extensive network. 

Note: This case study reflects work completed by The OBO Group prior to merging with Aptitude 8.

15k
15,309 Conversions
The team saw 15,309 conversions out of 155,998 emails.
22%
22% Conversion Rate
The team saw an impressive 22% conversion rate.
35%

35% Open Rate
With enhanced personalization, the team saw a 35% email open rate with HubSpot. 

The Tools

Former Tech Stack

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New Tech Stack

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About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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