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There are hundreds of different marketing solutions available on the market today. Some of them are designed for a specific purpose, like managing email campaigns or posting to social media. But any software dubbed a “platform” tends to be an all-encompassing, all-purpose solution that integrates with other, more focused solutions.

Some of the most popular platforms are CRMs like HubSpot. With over 120,00 users across more than 120 countries, HubSpot is now one of the most widely used business platforms in the world. It’s also shaping up to be the platform of the future. Here’s why.

Must-Have Features for Every Business

HubSpot began as a type of marketing software, but it has since evolved into an end-to-end marketing, sales, service, and operations tool for businesses of all sizes. At the core of HubSpot are its Hubs: The Marketing Hub, Sales Hub, Service Hub, and Operations Hub. Within each Hub are all the features you need to optimize these aspects of your business.

For example, the Marketing Hub contains powerful automation tools that allow you to launch email and social media campaigns at scale. The Service Hub acts as a complete ticketing tool, allowing your service team to manage customer inquiries quickly and effectively.

Connecting all these Hubs is your HubSpot database. The database allows you to store and manage all the information you collect about your customers and contacts. It integrates with the rest of HubSpot’s features, so you can share data across the company and add levels of personalization to every customer interaction.

The best part? The new features keep coming.

Frequent and Far-Reaching Updates

HubSpot is constantly and consistently coming out with new updates each year. For example, some of HubSpot’s most recent updates include customer-centric features like customer portals, as well as its powerful Operations Hub Enterprise feature. This updates the Operations Hub for Enterprise-level HubSpot users and includes over 50 new data sync integrations.

Most software providers update their software regularly with hotfixes, but HubSpot almost always takes things a step further. If you’re a HubSpot customer, you can expect new features to be added to your platform regularly. Often, those features are included in your subscription—you don’t even need to pay extra for them.

This makes HubSpot a dynamic platform that can grow with your business. If you have ideas for a feature you’d like to see on the platform, you can even suggest them through the HubSpot Community page.

Who knows? Maybe one day your idea will become part of the platform!

An Active Developer Community

HubSpot doesn’t build a wall between its users and its development team or the wider developer community. You can communicate directly with developers through the HubSpot Developers community page.

You can find the HubSpot Developers page as a subpage of the overarching HubSpot Community page. There, you’ll find the latest news, as well as product discussions and resources to help you get the most out of your HubSpot purchase.

This is also where you can connect with other users who are building apps, plugins, integrations, and other features on HubSpot’s software. If you have a question or concern about an or integration, there’s a good chance someone else has already asked about it and found an answer. All you have to do is search the forum and find what you need or pose the question to the community to get results.

Tons of Integrations and More Coming

Alongside its award-winning software, HubSpot also boasts an immense library of integrations via the HubSpot App Marketplace. Here, you’ll find all the third-party apps and APIs that integrate seamlessly with HubSpot.

You can find integrations for almost any business need, whether you need a payment app, a security solution, a workflow integration, or a simple scheduling tool. And because these apps integrate with HubSpot, you can ensure any data they collect will flow straight to your HubSpot database. HubSpot can serve as your single source of truth for every integration.

The App Marketplace is adding new apps all the time. If there’s a popular new app you’re interested in, don’t be surprised if it integrates with HubSpot.

Start Your HubSpot Journey Today

Whether you’re a part of a small startup or a large enterprise, HubSpot has the tools you need to reach your customers and grow your business.

To learn more about how HubSpot can take your business into the future, contact us at Aptitude 8 today. We’ve helped clients in various industries onboard the HubSpot platform and leverage it for growth.

Connor Jeffers
Connor Jeffers
Connor is Aptitude 8's Founder and CEO. He has over a decade of experience steering companies Systems Orchestration, Digital Transformation, Revenue Operations, and Growth and while he now spends more time on client strategy than direct implementation, he loves nothing more than getting his hands dirty with data and testing new automations.

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