Sales has always been about building relationships, but traditional prospecting methods—cold calls, door knocking, and generic email blasts—often feel impersonal and ineffective. Darius Santos, Co-Founder of Dubb, saw this firsthand as a real estate agent, where he struggled with the repetitive grind of outreach and the constant rejection that came with it.
In a recent episode of the UpYourStack Podcast, Darius shared how Dubb is making sales outreach more personal, effective, and scalable using video messaging.
The Problem with Traditional Sales Outreach
Sales professionals know the struggle of trying to break through the noise. Whether it’s a cold call met with immediate rejection or an email that gets ignored, traditional outreach methods don’t always build trust.
Darius explained that one of the biggest issues with these methods is that they lack a personal connection. People are more likely to engage when they can see and hear a real person, rather than just reading a generic pitch.
This realization led to the foundation of Dubb, a platform that helps businesses use video to connect with prospects in a more meaningful way.
How Video Builds Trust and Boosts Engagement
Dubb’s core idea is simple: video helps sales teams stand out. Instead of sending a cold email, reps can record a short personalized video, making the outreach feel more genuine and engaging.
Here’s why it works:
- People prefer video over text. Studies show that video content is easier to process, more engaging, and more likely to be remembered.
- Video adds a human touch. Seeing a real person builds credibility and trust much faster than plain text.
- It increases response rates. One of Dubb’s case studies showed that simply adding “I made a video for you” in an email subject line boosted open rates by 10 percent or more.
Real Results: How Dubb is Helping Sales Teams Win
Many companies using Dubb have seen significant improvements in their sales process. In one case, a team of 300 SDRs nearly doubled their booking rate just by incorporating video messages into their outreach.
Other teams have seen an increase in email open rates and engagement just by using video in subject lines and LinkedIn messages. By making outreach more personal, sales reps are able to get more responses, book more meetings, and close more deals.
Why Dubb Chose to Integrate with HubSpot
Dubb’s success has also been tied to its deep integration with HubSpot. Since many of its users were already managing their sales processes through HubSpot, it made sense to build a seamless connection between the two platforms.
With this integration, sales teams can:
- Record and send videos directly from HubSpot.
- Track engagement metrics to see who watched their videos and for how long.
- Automate follow-ups based on video interactions.
This level of tracking helps sales teams be more strategic, focusing on the leads that are most engaged.
What’s Next for Dubb?
Dubb is continuing to innovate in the video messaging space, with a growing focus on AI-powered sales assistants. These tools allow businesses to:
- Automate responses based on video interactions.
- Collect lead information and qualify prospects through chat-based AI.
- Integrate AI-driven insights into their sales process.
While AI-generated videos are becoming more common, Darius emphasizes that authenticity still matters. Buyers value real human connection, and companies that use AI responsibly—without sacrificing trust—will have a competitive edge.
Final Thoughts
For businesses looking to modernize their sales approach, video is no longer optional. It’s the best way to build trust, personalize outreach, and stand out in a crowded inbox.
Dubb is helping sales teams make the shift from impersonal outreach to meaningful connections.
Whether it’s through email, LinkedIn, or CRM integrations like HubSpot, video messaging is proving to be a powerful tool for increasing engagement and closing more deals.
To learn more, check out Dubb’s free tools and live training sessions at Dubb.com.
