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Andrus Purde: How Outfunnel Connects Sales and Marketing

Andrus Purde, CEO and Co-Founder of Outfunnel, discusses how his data connection platform bridges the gap and helps connect sales and marketing.

Noah Berk
Noah Berk

Mar 04, 2025

UpYourStack with ZeroBounce

Why Integrations Matter for Sales & Marketing Teams  

For many companies, aligning sales and marketing tools is a major challenge. Data silos, clunky  integrations, and manual workarounds make it hard to create a seamless workflow between  CRMs and marketing platforms.  

In a recent episode of UpYourStack, Andrus Purde, CEO and Co-founder of Outfunnel, shared  how his company solves this problem by making sales and marketing integrations simple and  effective.  

The Problem: Why Existing Integrations Fall Short 

Outfunnel was born out of a real frustration. While working at Pipedrive, Andrus noticed that  many companies struggled to connect marketing automation tools with their CRM. Even  platforms like HubSpot, which offer native integrations, don’t always sync data the way  businesses need.

Common issues companies face:  

  • Sales and marketing data exist in separate systems  
  • Native integrations don’t allow full data syncing  
  • Manual workarounds waste time and lead to errors  
Companies using multiple tools—like HubSpot for sales and Mailchimp for marketing—often  find that syncing engagement data, not just contacts, is difficult. That’s where Outfunnel comes  in.  

The Outfunnel Solution: Easy & Reliable Integrations  

Unlike broad automation tools, Outfunnel focuses on deep integrations for sales and marketing.  Instead of just moving data between apps, it ensures that sales teams get the right insights and  marketing teams have the right audience segmentation—without complex setups.  
 
How Outfunnel is different:  
  • Designed specifically for sales and marketing data  
  • Syncs contacts, engagement, and segmentation  
  • Works seamlessly with tools like HubSpot, Pipedrive, and Mailchimp

By narrowing their focus to a select group of tools, Outfunnel is able to provide deeper, more  effective integrations compared to general automation platforms.  


Why Marketplaces Matter for Growth

When asked about Outfunnel’s success, Andrus highlighted SaaS marketplaces as a key strategy.  Listing in app marketplaces like HubSpot and Pipedrive allows them to reach businesses actively  looking for integration solutions.  

Takeaway for SaaS companies:  If your tool integrates with popular platforms, optimizing your marketplace presence can drive  organic growth.

What’s Next for Outfunnel?  

Outfunnel continues to expand its integrations, adding more CRMs and marketing tools to its  ecosystem. Looking ahead, Andrus sees opportunities to incorporate AI for automated field  mapping and data enrichment—making integrations even smarter.  

Final Thoughts: Simplifying Sales & Marketing Workflows  

For businesses struggling to connect their sales and marketing tools, Outfunnel offers a simple,  effective solution. Instead of relying on limited native integrations or complex automation  setups, Outfunnel ensures that the data flows exactly where it needs to—helping teams work  more efficiently.  

Want to learn more? Check out Outfunnel in the HubSpot and Pipedrive marketplaces or visit  their website to see how they can help your business. 

Learn more about Outfunnel at outfunnel.com.

Ready to Simplify Your Processes?

If you’re looking to optimize your HubSpot stack, Aptitude 8 is here to help. Contact us today to learn how we can help you integrate, customize, and optimize these platforms for your unique needs.
 
 
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