Event Management in HubSpot: What’s Missing?
What Makes event hapily Different?
- Customize their event process based on their needs.
- Capture leads at trade shows and automatically associate them with deals.
- Use HubSpot workflows to automate post-event follow-ups and lead nurturing.
- Track session attendance and engagement inside HubSpot.
"Other event tools integrate with HubSpot as an afterthought. With event hapily, we built an event management system that truly works inside HubSpot," says Max.
Helping Sales Reps with Smart Guidance
- If a customer has spent $10,000+, the system can prompt a sales rep to offer a discount.
- If a product requires manager approval, hapily can flag it automatically.
- If a deal is stuck in the pipeline, hapily can nudge the rep with next steps.
When Do You Need a Tool Like event hapily?
Some businesses assume they only need event management software if they host dozens of events per year. Max challenges that idea.
Even if a company only attends a few trade shows annually, the time spent on manual lead tracking, follow-ups, and reporting can add up fast. With hapily, event leads are automatically added to HubSpot, tracked, and attributed to revenue, making follow-ups more efficient.
"You don’t need to be running events every month to benefit from event hapily. If you’re capturing leads at just a couple of trade shows a year, the time savings alone make it worth it," Max says.
Final Thoughts: Why hapily is Changing the Game for HubSpot Users
- Event management inside HubSpot—without spreadsheets or manual imports.
- Sales automation that provides real-time guidance—so reps always make the right decision For companies that run events or want a more structured sales process, hapily makes HubSpot more powerful without forcing users into a rigid system.