HubSpot has recently introduced a powerful new tool designed to help marketers cut through the noise and make smarter, faster decisions about their email campaigns: Messaging Insights.
We live in a time where every email can make a difference, and understanding performance trends is crucial—but it’s not always easy. HubSpot’s latest feature aims to solve that problem by offering quick, informative insights and actionable recommendations, so marketers can focus on strategy rather than getting lost in data.
What is Messaging Insights?
Messaging Insights is a feature that analyzes your marketing email performance—both regular and automated emails—and generates key insights directly within your HubSpot portal.
By surfacing these insights, marketers can better understand when there has been a performance deviation in their email strategy. Whether it’s a spike in open rates or a sudden drop, Messaging Insights helps you understand the cause and offers root cause analysis to guide your next steps.
You can view these insights from both the Marketing email listing page and the post-send page, making it easy to keep track of your campaigns.
How Messaging Insights Work
In a world where time is one of the most valuable resources, dedicating hours to understanding email performance can be difficult. And even if you do manage to track key metrics, knowing how to act on them isn’t always straightforward.
That’s where Messaging Insights comes in. It proactively detects performance anomalies, such as emails that have a higher or lower open rate than expected, and tells you why that might have happened. This saves you time and provides you with a clear path to action. No more guessing what went wrong—or right—and no more struggling to figure out your next move.
Here’s how HubSpot’s Messaging Insights takes the guesswork out of email campaign optimization:
- Daily Performance Analysis: Every day, HubSpot analyzes the performance of your marketing emails, identifying anomalies and trends in both regular and automated campaigns.
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Insightful Reports: These insights are available directly in your portal, where you can view reports on individual emails to see if any anomalies—such as unexpected spikes or drops in open rates—have been detected.
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Root Cause Analysis: Along with identifying performance deviations, Messaging Insights provides a breakdown of the root cause of these anomalies, helping you understand what led to the performance change.
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Actionable Recommendations: Based on the insights and root cause analysis, HubSpot offers next steps to help you optimize your strategy. Whether it’s tweaking your subject lines, adjusting your sending times, or improving deliverability, the recommendations are tailored to your email strategy.
If an anomaly is detected but there’s no clear recommended action, Messaging Insights will still surface the issue for your awareness. As this feature evolves, HubSpot will expand the conditions and recommendations it supports, making it an even more robust tool for improving email performance.
Ready to get started?
Messaging Insights is available to users across the Marketing Starter, Pro, and Enterprise tiers, making it accessible to a wide range of marketers.
And at its core, Messaging Insights is about giving marketers more time to focus on strategy and less time trying to make sense of data. By automatically surfacing actionable insights and recommendations, HubSpot helps you stay ahead of the curve, continuously learning from both your successes and areas for improvement.
Gone are the days of spending hours digging through reports—Messaging Insights puts the power of AI into your hands, allowing you to drive results faster and more efficiently.
