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Blogging platforms today are more powerful than ever. Your blogs serve as a place to provide product updates, news, brand awareness, and act as a vital SEO-building tool for your website. However, all blogs are not built equally.

Here, we'll compare three of the most popular website platforms used for blogging and content management. Keep in mind, in this post we're only comparing the blogging functionality and use.

Maintenance

WordPress requires plugins for more functions that are outside of regular blogging. For instance, if you want to publish blogs automatically to social media, send an automated email with blog updates, or add pop-ups to your blog, all will require a third-party plugin.

Plugins, themes, and the WordPress platform need to be regularly updated, and occasionally plugins will be incompatible, leading to website issues. Or, plugins may stop being supported by the plugin author, becoming obsolete with new WordPress updates.

Webflow and Hubspot are simple to manage and do not require any third-party plugins to work. They are automatically updated so there is no real maintenance for the end-user.

Admin & Usability

Across the board, the blogs are all simple enough to create, edit, update, and publish. They all have visual editors that make it easy to build new content.

Webflow may have a higher learning curve, as HubSpot and WordPress both offer pretty straightforward CTAs to create a new post, while Webflow requires that you just know where to look. For instance, blogs are actually "Collections" and blog posts are "Items" within those collections. With some training, it's just as easy to publish a blog here, though.

Where Webflow falls behind is in terms of user management. WordPress offers different user roles (such as admin, editor, author, and contributor) which allow you to invite writers into your website without giving them enough power to cause any harm. These roles are set by WordPress and cannot be adjusted

Similarly, HubSpot provides user permissions like Publish, Write, and Read-Only that you can control per team member. There is no limit to how many users you can have inside of HubSpot Marketing Hub, so this is a great choice if you have multiple writers you'd like to invite.

It is possible to add collaborators to your Webflow account if you have a CMS plan. However, you cannot adjust their permissions. Content collaborators can edit text, images, and links, but cannot publish. With a CMS plan, you get up to 3 content collaborators; with a Teams plan, you pay by the seat.

Security

Because WordPress functionality relies on third-party plugins, each plugin is an opportunity to become vulnerable to attacks. If a plugin is not properly updated, there may be a security flaw that others can take advantage of.

Webflow and HubSpot include strong, built-in security that you do not need to manage.

Speed

A fast website is vital for user experience, time on site, and SEO. WordPress website speed depends on how "heavy" it is. When you install too many plugins to add more customization and functionality to a WordPress blog, you'll end up with a slower website.

Webflow has natively integrated the Amazon Cloudfront CDN (Content Delivery Network) which provides the fastest access speeds for website files. To achieve this with WordPress, you'll need to set up (and pay for) this separately.

HubSpot also manages its own globally distributed CDN. Although historically HubSpot blogs have been very heavy, since the introduction of the HubSpot CMS, they are working faster at making improvements. For instance, blogs now allow lazy loading of images, which wasn't possible just a couple of years ago.

Flexibility

Webflow provides the highest level of flexibility for blogs, with the ability to make multiple template types using its intuitive drag and drop editor. You can also create multiple CMS instances - allowing you to make a "blog" type page and entries for job postings, events, different industry blogs, and more.

WordPress provides the ability to create multiple template types, but this requires additional development. However, you can only have one blog. Any additional functionality requires plugins or development.

HubSpot only allows one blog index page and one blog template. However, with custom development, more functions are possible using smart content, pop-ups, and CTAs.

Built-In Functionality

HubSpot offers the highest level of out-of-the-box functionality, especially if your marketing and sales are being run out of HubSpot. With minimal setup, HubSpot's blog offers:

  • SEO planning tools
  • Content calendar
  • Social media posting
  • Blog email newsletters
  • Reporting
  • Smart content

WordPress blogs can post to social media and offer better reporting through popular plugins like JetPack. However, many people report that Jetpack and other powerful plugins hurt their site speed and, in turn, their SEO.

Webflow allows you to natively built a lot of elements, like pop-ups, forms, and custom content on mobile. However, most other functionality needs to be achieved with outside services like Zapier or HubSpot Marketing Hub.

Luckily, it's easy to integrate HubSpot Marketing into a third-party blog or website, so you'll be able to embed forms, use CTAs, and build pop-up forms on any platform when you use HubSpot Marketing.

Overall Ranking

Based on the criteria outlined above, here are our overall rankings for blog hosting:

WordPress: 4/10

Webflow: 8/10

HubSpot: 9/10

At the end of the day, the blog hosting service you choose depends on your company's needs. Here are the situations in which we would choose each of these three platforms.

When to Choose HubSpot

  • You want to simplify systems, and you're already using HubSpot Marketing
  • You want to upgrade your marketing capabilities by investing in HubSpot Marketing
  • You rely on HubSpot features and reporting and want to easily integrate email, social media, and blogs
  • You care about SEO and want to use HubSpot's SEO planning tools
  • You have multiple users or writers who need to be able to access your CMS
  • You don't have a technical team to lean on for maintenance
  • You want to host your website on HubSpot CMS

When to Choose Webflow

  • You want advanced customization for your blog theme
  • You don't need many users
  • You need to host multiple blogs or content networks
  • You care about speed and security above everything else
  • You are more technical and don't mind needing to watch a few video tutorials
  • You want to host your website on Webflow

When to Choose WordPress

  • Your team is already familiar with the platform
  • You have a technical team to lean on for maintenance and updates
  • You don't need advanced customization/functionality
  • You want the most options in terms of themes and plugins
  • You want to build a community with blog subscribers and commenters
  • You want a budget-friendly option
  • You want to host your website on WordPress

Do you need to migrate an existing blog or set up a new one? Or, are you looking to overhaul your website? Our demand gen team are experts in website building and optimization, with a focus on performance and SEO. Check out our website development process and projects to see some of the work we've done.

Amber Wojcek
Amber Wojcek

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