At this year’s INBOUND conference, HubSpot unveiled Breeze Intelligence, a game-changing toolset designed to empower businesses with the insights they need to drive demand, personalize outreach, and increase conversions—all natively integrated into the HubSpot platform. Whether you're grappling with fragmented data or struggling to understand which prospects are showing buying intent, Breeze Intelligence addresses these challenges head-on.
Here’s a breakdown of what these updates mean for your business and how you can leverage them to streamline operations and improve performance.
The Problem: A Mess of Data and Missed Opportunities
There is never-ending increasing pressure to deliver personalized experiences at every stage of the funnel. And with a tangled web of third-party tools and siloed databases, keeping customer data accurate and actionable is more difficult than ever. Many companies invest heavily in data enrichment and intent platforms, only to be left with outdated information, low satisfaction rates, and bloated software stacks.
A recent HubSpot study revealed that the average customer spends $15,000 per year on enrichment solutions, yet only reports a 27% satisfaction rate. Breeze Intelligence directly addresses these pain points by centralizing B2B enrichment, buyer intent tracking, and form shortening—all within HubSpot.
Introducing Breeze Intelligence
Data Enrichment: Filling in the Gaps
Siloed and incomplete data are the bane of most businesses trying to maintain customer records. With Breeze Intelligence, companies can access over 40 attributes on more than 200 million buyer and company profiles, which are continuously refreshed to ensure your data stays relevant.
This means:
- Automatically enrich records as soon as companies or contacts are added to HubSpot.
- Bulk enrichment actions allow you to clean up large datasets with a few clicks.
- Customizable enrichment settings let you prioritize what matters most.
By consolidating your data enrichment within HubSpot, you’ll not only cut costs but also enjoy a much higher satisfaction rate—HubSpot customers report a 60-70% CSAT for Breeze Intelligence, a significant leap from traditional providers.
Use Case:
Imagine you're a sales team looking to target high-growth startups. With Breeze Intelligence, you can automatically enrich your database with crucial information like revenue, employee count, and geographic location. This data not only helps you qualify leads faster but also ensures your outreach is timely and personalized.
Buyer Intent: Identifying the Right Moment to Engage
Knowing which accounts are showing interest—and when to act—can be the difference between a conversion and a lost deal. With Breeze Intelligence's Buyer Intent feature, you can track high-fit accounts' activity and prioritize those most likely to convert.
- Define your target markets based on company size, location, and more.
- Customize intent criteria by specifying key pages (like pricing or use case pages) that signal purchase intent.
- An interactive dashboard lets you see which companies are actively engaging and allows you to filter by target markets, net-new, or existing accounts.
Use Case:
Let’s say you’re targeting mid-market SaaS companies. Using the Buyer Intent feature, you set up criteria for tracking visits to your pricing or maybe case study pages. When an account fits your target profile and hits the required visit threshold, your sales team gets an instant notification, enabling them to jump in with highly contextual outreach.
Form Shortening: Streamlining Conversions
Forms are a key part of any inbound strategy, but requiring visitors to repeatedly enter the same information can hurt your conversion rates. Breeze Intelligence’s Form Shortening feature helps minimize friction, particularly for returning visitors and known contacts.
- Automatically reduce the number of fields for contacts already in your CRM.
- Ensure high-quality data collection while maintaining a positive user experience.
- Optimize for higher form completion rates with fewer redundant fields.
Use Case:
For businesses running regular lead-generation campaigns, reducing the number of fields on forms can have a huge impact on completion rates. If a returning visitor who has previously filled out a form lands on your site again, Breeze Intelligence will automatically recognize them and pre-fill their information, improving the user experience and boosting conversion rates.
The Big Opportunity: Seamless Data, Smarter Outreach
The combination of data enrichment, buyer intent, and form shortening is more than just a convenience—it’s a competitive advantage. Here’s why:
- Data-Driven Outreach: With continuously refreshed data, your teams are equipped with the most up-to-date insights to engage leads and customers.
- Laser-Focused Targeting: Buyer intent allows you to narrow your focus on the accounts most likely to convert, boosting efficiency and closing rates.
- Frictionless Lead Capture: By streamlining forms, you make it easier for leads to convert, without sacrificing the quality of your data.
Limitations to Consider
While Breeze Intelligence offers a suite of valuable features, it’s important to be aware of some limitations:
- Data enrichment is tied to the number of credits you have, with automatic and continuous enrichment available only for customers with 1,000 and 10,000 credit SKUs.
- Buyer intent tracking is limited to the top 100 visitors within a selected timeframe and requires tracking code installation to capture first-party data.
- Both Buyer Intent and Form Shortening features are available in multiple languages, including English, Spanish, Portuguese, French, German, and Japanese.
Harnessing Breeze Intelligence to Stay Ahead
Up-to-date data is more valuable than ever and Breeze Intelligence equips you with the tools you need to make smarter, data-driven decisions. Whether it’s enriching your customer database, identifying high-intent prospects, or boosting conversion rates through simplified forms, these new updates are designed to help your business thrive.
As the demand for more personalized and timely engagement grows, Breeze Intelligence positions HubSpot users to not just meet but exceed those expectations. With global availability, localized UI, and continuous enhancements on the horizon, this is just the beginning of what Breeze Intelligence can do for your business.
Want to learn what it can do for your team? Let's Chat!
