Aptitude 8 Merges with OBO for HubSpot Consulting

Aptitude 8 and OBO, both distinguished HubSpot Elite Partners, are thrilled to announce a merger between their two firms. This strategic partnership unites the unique strengths of both companies, bringing our separate strong reputations together to become the technical consulting powerhouse of the HubSpot ecosystem. Together, Aptitude 8 and OBO aim to deliver HubSpot technical consulting offering unparalleled service to upmarket HubSpot customers.

Often, companies coming together is additive instead of transformational. However, with Aptitude 8’s well-established brand and operational infrastructure complementing OBO’s technical, strategic, and delivery expertise, we believe this will result in a clear 1+1=3 scenario. This merger allows both companies to immediately meet growing market demand by creating a firm with the depth and scalability needed to lead the HubSpot ecosystem up-market. 

“We’re excited about the opportunities this merger presents. Combining our operational strengths with OBO’s technical capabilities allows us to deliver unmatched value to our clients. Together, we’ll be able to scale faster, innovate further, and offer more comprehensive solutions.

"I’m extremely excited about this merger. As both bootstrapped companies, we knew crossing the scale gap would be extremely challenging. By bringing the companies together, we enable both to cross this chasm immediately, and more importantly, get to the scale to lead the HubSpot ecosystem in technical CRM-focused consulting services and expand the strategic value we deliver to our customers.”

- CONNOR JEFFERS, CEO & FOUNDER, APTITUDE 8

For clients of Aptitude 8 and OBO, the merger means enhanced access to expertise across CRM, custom development, integrations, RevOps strategy, AI expertise, and more. This partnership brings together complementary capabilities, ensuring clients receive seamless and elevated service. Existing projects will continue uninterrupted, with teams backed by expanded resources and expertise.

“This merger represents a pivotal moment in the HubSpot ecosystem. By combining our resources, we’re creating something truly unique — a company that brings together the best minds in the HubSpot ecosystem with operational support to help them deliver for upmarket clients. Our shared values and people-first cultures ensure that we’ll not only scale but thrive together, creating more opportunities for clients and employees alike.”

- NOAH BERK, CO-FOUNDER, OBO.

Both Aptitude 8 and OBO share a vision to lead in the HubSpot ecosystem while maintaining a strong commitment to their people-first cultures. Aptitude 8 will lead as the unified brand post-merger, embodying the collective strengths of both companies. Together, they are committed to setting a new standard for technical consulting on the HubSpot platform.

Read a note from the founders for the story of how this merger came about.

About Aptitude 8

Aptitude 8 is the most trusted technical consulting partner in the HubSpot ecosystem. We create platform-powered experiences for your customers and teams by building multi-hub solutions and orchestrating operations across your entire tech stack. Businesses built on HubSpot build with Aptitude 8.

About OBO

OBO helps businesses grow by providing best-in-class strategic expertise in revenue operations, performance marketing, and technical leadership. With extensive experience in the HubSpot ecosystem, OBO delivers world-class capabilities that drive exceptional results.