Most HubSpot users recognize the HubSpot content management system (CMS) as a powerful tool for building and managing their websites. But HubSpot's CMS Hub can be used in a variety of contexts.
For example, you can use the CMS Hub to manage hybrid events, build or integrate with a learning management system (LMS), or even manage your membership programs. Any website you create on the HubSpot CMS can connect seamlessly with your other Hubs, as well as your HubSpot database. This ensures all your data is stored in a central location and can be used across your organization for revenue operations (RevOps).
Here's how you can get more value from your CMS Hub.
Using CMS Hub for Hybrid Events
HubSpot's CMS Hub makes it easy to create and manage a website for your hybrid event, as well as collect and track registrations. You can use the Hub to manage the event's logistics—like speakers, sessions, and sponsorships—and post updates and announcements during the event so attendees can see all relevant information on a single site.
Audiences who are tuning in remotely can log onto your website to access embedded live streams, check calendar information, and even interact with other attendees. If they miss a presentation or discussion, you can use your event website to host recordings of the sessions, which users can access later.
In addition, you can use HubSpot's email marketing tools to create and send event invitations, track registrations, and follow up with attendees after the event. This prevents you from having to manage event logistics, registrations, and lead generation activities through a separate system.
Integrating with Event Apps
Of course, the HubSpot CMS can integrate with event apps, including popular apps like Eventbrite and Hopin. This means that you can easily export your hybrid event data into these apps to help manage your event more effectively. Likewise, you can export data from these apps to store lead and contact information in your HubSpot database.
For example, if you're using the HubSpot CMS to manage your website and registrations, you can use Eventbrite to manage your event's ticketing. And if you're using the HubSpot CMS to manage your live streams, you can use RegOnline or ShowClix to help track attendance and collect feedback from attendees.
With the right integration, all the data generated through these apps can be stored in your HubSpot database for later use.
Using CMS Hub for Learning Management
An LMS is a system for managing and delivering online learning content. LMS systems are commonly used by companies to ensure their employees are up to date on the latest developments in their field. They're also important for employees who need to be certified in certain disciplines.
One innovative use for HubSpot's CMS Hub is as a learning management system (LMS). You can use the Hub to create and manage online courses, track employee progress, and even award certifications.
You can also use the HubSpot CMS to create quizzes, surveys, and discussion forums. And if you're using HubSpot's email marketing tools, you can create and send course invitations, track employee progress, and award certifications.
Developing an LMS internally can be a challenging process, even with HubSpot's intuitive tools, but you can also find fully built learning management systems designed using CMS Hub available for purchase.
Integrating with LMS Apps
HubSpot's CMS Hub can also integrate with other learning management systems (LMS), such as Northpass. This means that you can easily export your course data into these LMSs to help manage your learning content more effectively. Some developers have already created robust learning management systems using HubSpot’s CMS Hub.
Using CMS Hub for Membership Programs
You can use HubSpot's CMS Hub to create and manage a website specifically for your memberships, as well as collect and track registrations. You can also use the Hub to create content specifically for your program, like articles, videos, and promotional content.
This allows you to create contextualized, personalized content that only your members can see. If you're producing high-value content, this type of exclusivity may be just what you need to obtain more high-quality leads.
You can even create personalized pages for individual members. These pages and include dynamic content that populates based on the contact data stored in your HubSpot database. HubSpot has a specific page on its website dedicated to using its CMS Hub for membership programs.
Finally, you can use HubSpot's email marketing tools to create and send membership invitations, track registrations, and follow up with members after the program ends. This prevents you from having to manage membership logistics through a separate system.
Get More Out of CMS Hub with Aptitude 8
As you can see, HubSpot's CMS Hub isn't just a website builder—it's a powerful tool that can be used for a variety of purposes. However, even with HubSpot's intuitive tools, it can be challenging to figure out how to use the Hub for your specific needs.
That's where Aptitude 8 comes in. Contact us today to find out how you can generate more value from your CMS Hub subscription.