INBOUND 2025

INBOUND 2025: Mobileforce CEO on CPQ, AI, and the HubSpot Ecosystem

At INBOUND 2025, Aptitude 8’s Stephen Saberin sat down with Mobileforce CEO Jagadish to discuss how enterprise teams can tackle complex quoting challenges and why CPQ is never “one and done.” Jagadish explained how Mobileforce augments HubSpot with system-of-engagement tools like CPQ and field service automation, helping revenue teams accelerate the quote-to-contract lifecycle when product catalogs, rules, and negotiations get complicated. He emphasized that CPQ engines must evolve at the pace of business—pricing models and GTM strategies change constantly, and without the right tools and advisors, sales teams will struggle to keep up. Together, HubSpot provides the CRM foundation, Mobileforce extends it with advanced CPQ capabilities, and Aptitude 8 ensures expert implementation. Looking ahead, Mobileforce is doubling down on AI, building co-pilot style assistance for sellers to speed quoting and negotiation, and admin-side automation to help RevOps manage complexity faster. The takeaway: with HubSpot’s ecosystem, Mobileforce’s CPQ, and Aptitude 8’s expertise, enterprise teams can finally align their quote-to-cash process to the speed of modern revenue operations.