INBOUND 2025

INBOUND 2025 Day 1 Recap: Data Hub, Smart CRM, Loop Marketing, and AI

Day 1 of INBOUND 2025 set the tone for HubSpot’s future: data as the bedrock, AI as a teammate, and a unified system for GTM teams. In our recap webinar, Em Wingrove, Noah Berk, and Bryan Byler broke down the highlights: Data Hub evolving into a true customer data platform with Data Studio and Data Quality to fuel segmentation, workflows, and reporting; Smart CRM giving leaders flexible views and AI-powered Smart Insights; Breeze introducing Customer Agent, Breeze Assistant, and a user-friendly AI Marketplace + Studio that makes agents feel like teammates; Loop Marketing replacing the flywheel with Express, Tailor, Amplify, and Evolve as the new framework for AI-era campaigns; and AEO (Answer Engine Optimization) reframing how marketers get visibility in an AI-first world. The consensus: HubSpot isn’t just layering AI on top of old tools—it’s rethinking the platform for enterprise scale, collaboration, and speed.