Get more out of your marketing with Marketing Operations

Launch more campaigns, faster, with actionable insights

Let your marketing team focus on marketing—we’ll handle the rest. Aptitude 8’s marketing operations services give you expert support to automate manual work, launch campaigns faster, and report on what’s driving revenue. From customer journeys to attribution, we help you scale smarter with data-backed insights and streamlined operations.

Need operational support for your marketing team?

What is Marketing Operations?

Marketing Operations (also known as MOps) is the process of managing, streamlining, and optimizing the marketing department's workflow, processes, and technology in order to increase efficiency, productivity, and ROI.

Marketing Operations teams are responsible for ensuring that marketing activities are aligned with business goals, and that marketing activities are executed effectively to drive revenue growth. They work to improve the efficiency and effectiveness of marketing processes by automating and optimizing workflow, managing marketing data, and providing analytics and insights to support decision-making.

Areas of Expertise

Our marketing operations team provides ongoing support so that you can achieve (and measure!) marketing excellence. We focus on four areas of marketing operations that we’ve found maximize impact on business results. But we are also great with anything from new HubSpot Marketing Hub implementations to custom website design and development.

01 Customer Journey

Bring your marketing and sales teams into alignment by understanding how your customers progress through the buying process and remove friction by building funnel architecture to automate their journey.

Measure channel performance
Discover what drives lead creation and revenue generation

Trust your data
Audit and cleanup your data so that you can believe your reports

Create a data model
to ensure consistency and manage data quality

Build dashboards
Get an at-a-glace view of your most important reports

Drilldown sources
Dig into second and third-level lead and deal sources

Attribute across touchpoints
Select the best attribution model for your business

Set Up
Set up a two-way sync between your systems

Troubleshooting
Troubleshoot existing sync errors and missing data

Maintenance
Maintain data parity and avoid duplicates

Reporting
Build reporting in your "source of truth" system

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