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what we do

It starts with audience. Demand generation always starts with audience. Before skipping to the design of the ebook and writing the ad copy, consider your audience and what you want them to do. To create demand you have to understand your market and the audiences that make it up, which requires 2 things: data, and understanding the data.

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Once we’ve got a solid take on who we are marketing to, we’ll help you meet your audience where they are by selecting the best fit channels and then building marketing programs around them. Your audiences will be met with beautifully crafted copy, compelling designs, optimized ad budgeting/bidding, and attribution that allows you to see directly into your marketing tactics so you can make the best decisions, rooted in data. Aptitude 8 has a full team of demand generation experts spanning PPC and paid media, marketing automation, content creation, email marketing, social media, event marketing, and much more. The only thing we love more than MQL's is analyzing how we got them.

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featured services

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Paid Media Management

We've worked with every major ad platform and we understand how demand evolves. We'll optimize your advertising program daily and provide strategy and fulfillment for creatives, copy, attribution, and digital experience.

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Account Based Marketing (ABM)

ABM also starts with audience. We'll work with your marketing and sales teams to create the perfect target account list, append valuable data, and create the scoring and automation to propel your ABM strategy to success.

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Sales & Marketing Alignment

Sales can't do it without marketing support, even if they complain about the leads you do send over. We are seasoned practitioners who will eliminate silos by creating sales AND marketing campaigns to complement each other's efforts.

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Email & Direct Mail Automation

We'll set it up so you can forget about the technical complexities and focus on conversions and handoffs. If you can dream it, we can automate it. We've even got dedicated developers for custom automation.

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We're good at solving problems and would love to solve yours.