We help companies create efficient buying experiences for customers and scalable systems for their go-to-market teams. Our work spans every layer of the RevOps stack.
Marq Implements HubSpot's CRM Suite in 90 Days
Marq cut tech spend by 50% and integrated product data by consolidating their stack under an aggressive timeline.
Capacity Interactive Integrates Their Systems
We designed and implemented a custom integration to unify their platforms and automate reporting across teams.
Uber Freight Optimizes Marketing Automation
Following an acquisition, Uber Freight partnered with Aptitude 8 to migrate their automation systems from Marketo and Pardot into HubSpot.
HubSpot Extends CMS Capabilities for INBOUND
HubSpot trusted Aptitude 8 to build a dynamic event site that delivered a tailored, high-performing experience for INBOUND attendees.
Expertise Across Your Entire Stack
Whether HubSpot is your system of record or one piece of your architecture, we help your tech stack work as one. Complex integrations, custom logic, and platform extensibility are core to how we deliver.
Your systems should work around your strategy—not the other way around. We make that happen.
What We Don't Do
We are not an agency. We are a technical consulting firm focused on RevOps architecture, automation, and systems design.
Here are some things we don’t offer:
Inbound Marketing
Agency/Creative Services
Basic Onboarding
Offshore Contractors
White Label Freelancers
What We Mean By “CRM Operations”
CRM Operations is the orchestration of every tool and process connected to your revenue engine. It includes your CRM, automation systems, data infrastructure, and reporting workflows. We help RevOps, Marketing Ops, and GTM teams improve visibility, scale execution, and create better handoffs across the customer journey.
Trusted by the Best
HubSpot and A8
Aptitude 8 is a 4x accredited Elite HubSpot Solutions Partner and the only partner HubSpot has invested in through HubSpot Ventures.
How We Leverage AI
Artificial intelligence is rapidly changing the go-to-market landscape. We use Hubspot AI tools, other tools in the market, and even build some of our own.
Read a few of our 100+ five star reviews from our happy clients:
"I dread the day I won't have this amazing team at my side”
I have never had a launch go as smoothly as the launch we did with A8. This group of people truly feel like they are part of our team and are invested in my team's success.
Alyssa Joseph
Director of Revenue Operations | Market Research | 51 to 200 Employees
“Incredible Experience, Wonderful Team”
Thanks to the A8 team, we were able to implement HubSpot to transform the marketing and communications outreach to a fully digital process. Everyone we worked with was extremely helpful (Nikki, Andrea, Christian, & Kira, and more). Thanks so much for helping us get set for success.
Kristine Kavanaugh
Director of Marketing & Communications | Education | 51 - 200 Employees
"HubSpot experts and evangelists whom I would love to work with again”
The Aptitude 8 team was a great partner to Uber as they helped migrate Uber Freight's CRM over to HubSpot. They provided a clear timeline and effectively executed against it, which is extremely impressive given the size and complexity of customer the size of Uber.
Mark Reidy
Product Operations Manager | Computer Software | 10,001 or more employees
“Best in class”
We had an outstanding experience with A8. We found their experience across HubSpot helped us get more value through the innovative solutions they provided, even in tools such as Operations Hub coded actions and Datasets. I enthusiastically encourage others to consider them."
The A8 Team brings strategic knowledge and technical know-how. They weaved together custom objects, coded actions with operations hub, and reporting to build attribution. If you think it can't be done, ask them and they can make it happen.
Leveraging A8 has significantly increased my capacity to deliver value. Ryan and Hope came up with clever solutions, provided strategic and technical advice, and used the larger A8 team to bring even more value - from custom objects to complex workflows and calculated properties.
The A8 team has been wonderful partners for us as we've worked to evaluate and redesign how we're utilizing HubSpot and deploying our strategy. Their insights have been helpful in identifying gaps in our old strategy, and developing efficiencies to make our teams even better in our work.
David Hunt
Director of Digital Marketing | Education Management | 51 - 200 Employees
“Effective and Efficient”
I loved working with Andrea and the Aptitude 8 team. I had no experience with HubSpot but she got me up to speed in no time. Our sessions were time well spent and I also appreciated getting the recordings as well as the follow up on any open items. I highly recommend working with A8.
Our team engaged A8 for a custom API integration between HubSpot and Workday Adaptive. We had a truly excellent experience from the sales call to the final wrap up. We would work with them again in a heartbeat and give Aptitude 8 our full recommendation without reservation.
“Andrea at Aptitude 8's Amazingly Awesome at Averything”
We are just wrapping up a very complicated migration from our previous CRM to HubSpot. Andrea was knowledgeable, action-oriented, and thorough during the entire process. Consider yourself lucky if you get to work with them.
Mitchell Workman
Digital Marketing Director | Marketing Advertising | 51 - 200 Employees
"Cahleel and Anne are Rockstars!”
A8 did an incredible job. We were looking for a team that wouldn't make false promises, install their best practices and complete the project in a timely manner. Aptitude 8 did so! I would highly recommend leveraging them for any marketing ops and demand generation-related projects.
We partnered with A8 to rearchitect our HubSpot instance. They were a huge help as it related to technical aspects of HubSpot, helping simplify our instance using best practices to help us scale. Their team was great to work with, open to feedback and a solid partner for my team to lean on.
Alexandra Baer
Head of Corporate Marketing | Information Technology Services | 51 - 200 Employees
“Outstanding”
Since day 1, our team has been totally impressed by our Aptitude 8's expertise, communication, and deliverables. The team has given our lean organization super powers to align our department efforts and get more out of HubSpot. We have only good things to say.
Graham McLaughlin
Director of Operations | Computer Software | 26 - 50 Employees
.png?width=1081&height=668&name=Capacity%20Interactive%20(1).png "Capacity Interactive integrates systems and automates reporting through HubSpot")
.png?width=1080&height=679&name=Uber%20Freight%20(3).png "Uber Freight migrates from Marketo and Pardot to centralized HubSpot automation")
.png?width=1080&height=679&name=INBOUND%20(1).png "Aptitude 8 builds dynamic HubSpot CMS experience for INBOUND conference")
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