In a rapidly evolving technological landscape, the intersection of data, AI, and automation emerges as a critical fulcrum for businesses striving for optimization and growth.
The recent episode of the "Go to Market with AI" podcast featuring Kobi Stok, the founder and CEO of Forwrd.ai, sheds light on the concept of hyper automation and its transformative impact on Go-To-Market (GTM) strategies and beyond.
The Journey to Forwrd.ai
Kobi's journey from a young enthusiast coding games at the age of six to spearheading an AI platform that redefines how GTM teams operate is nothing short of inspiring. His entrepreneurial spirit led him through diverse ventures, including building an app for guitar enthusiasts and developing a predictive happiness tool for mobile companies. However, it was his experiences at WalkMe that ignited the spark for Forwrd.ai.
At WalkMe, Kobi and his team faced the daunting challenge of predicting churn and enhancing customer success efforts. The complexity and time required to set up AI models and infrastructure brought to light the need for a more efficient solution. Thus, Forwrd.ai was born—a platform designed to automate complex processes like lead qualification and churn prediction, empowering businesses to leverage AI without the burden of extensive technical expertise or infrastructure.
Hyper Automation Unveiled
Hyper automation, as Kobi describes it, is not merely about automating tasks; it's about creating an ecosystem where AI predicts outcomes and initiates actions to drive those outcomes. This process involves three key components:
Data: The lifeblood of any AI system, providing insights necessary for informed decisions.
AI: The brain that analyzes data, predicts outcomes, and suggests actions.
Automation: The muscle that executes actions suggested by AI, completing the loop of hyper automation.
Forwrd.ai distinguishes itself by offering a seamless integration of AI capabilities across a business's technology stack. Whether through direct integration with tools like Salesforce and Marketo or by leveraging existing data warehouses, Forwrd.ai ensures agility and adaptability, tailored to each business's unique needs and processes.
The Future of Hyper Automation
As we peer into the future, it's evident that hyper automation will play a pivotal role in shaping not just GTM strategies but the broader business landscape. The ability to adapt, predict, and act swiftly will distinguish leaders from followers. Forwrd.ai isn't just a tool; it's a partner enabling businesses to navigate the complexities of the digital age with confidence and precision.
The fusion of AI, data, and automation heralds a new era of business efficiency and effectiveness. Kobi Stok and Forwrd.ai exemplify the transformative power of hyper automation, turning challenges into opportunities for growth and innovation.
AI & Energy Misalignment
Amidst the excitement, of AI, there is a crucial question you need to be asking yourself: Am I directing my energy effectively when it comes to AI?
When you begin to think about implementing AI, it's essential to shift your mindset beyond experimenting with AI. Instead, prioritize making a concrete impact on your business. It's about building core solutions that resonate with your business objectives and drive real results.
Companies should scrutinize their AI initiatives through the lens of direct business impact. If the efforts aren't yielding substantial outcomes, it's time to realign strategies and focus on solutions that truly make a difference. By doing so, businesses can unlock the full potential of artificial intelligence and witness transformative results firsthand.
Final Thoughts
In a world where competition is fierce and margins for error are slim, leveraging AI is no longer optional—it's essential for staying ahead. By embracing innovative solutions, businesses can unlock new levels of efficiency, productivity, and success in an ever-evolving marketplace.
Want to learn more on hyper automation and AI?
Check out the full episode here.