You’re switching between tabs, scraping data, pasting into reports, and manually updating HubSpot records, when all you really want is for your AI tool to just do the work for you.
That’s exactly what the HubSpot MCP Server unlocks.
It acts as a secure, standardized bridge between your favorite AI agent—like Claude or Cursor—and your actual HubSpot data. Now, instead of bouncing between tools, you can prompt your agent to pull data, update records, associate contacts, or summarize deals, right from where you’re working.
No hacky workarounds. No brittle APIs. Just a real-time connection between your CRM and your AI assistant.
The Model Context Protocol (MCP) is a standard that lets AI agents securely interact with external systems. The HubSpot MCP Server is a native implementation of this protocol—built to work specifically with HubSpot.
It allows your AI agent to:
Fetch real-time HubSpot data (contacts, companies, deals, tickets, and more)
Trigger actions like creating notes, updating properties, or associating records
Interact with your CRM using natural language
Stay within the bounds of scoped access and security controls
Think of it as:
“What if Claude or Cursor could work inside HubSpot—just like your team does?”
“Get me all deals in the ‘Decision Maker Bought In’ stage over $10K.”
“Summarize the last 5 tickets created for Alex Smith.”
“Update the phone number for John Smith.”
“Create a new contact for Acme Inc.”
“Associate John Smith with Acme Inc.”
“List all contacts and roles linked to Acme Inc.”
“Add a task to follow up with jane@example.com.”
“Log a note for the customer success team.”
“Pull the company record for Google in JSON format so I can use it as a placeholder in my UI build.”
“Fetch the property type and pattern for ‘Serial Number’ so I can enforce validation rules in code.”
It’s like giving your AI assistant a seat at the RevOps table, with read/write access to your CRM.
If your sales, marketing, and CS teams already use HubSpot and your tech teams already use AI agents—MCP Server is the glue between them.
Here’s what it enables:
RevOps can audit CRM structure, clean data, and deploy automation faster
Sales teams can get deal summaries, contact insights, and task creation on the fly
Developers can debug workflows, test UI extensions, and generate CRM placeholders
Support teams can escalate, log notes, or generate documentation through a single prompt
And all of it happens securely, under the governance of HubSpot Private App scopes.
Install Node.js and NPM
Create a HubSpot Private App and copy the access token
Limit scopes to what you need (start with read-only for production)
Create a .cursor/mcp.json file
Paste in your token and server config
Restart Cursor and test a prompt
Locate your config file (usually in ~/Library/Application Support/Claude/)
Paste in the MCP server block with your token
Restart Claude Desktop
Once connected, your agent will automatically load the full set of available tools.
Right now, the MCP Server is best for:
Developers building AI-powered internal tools
RevOps or technical marketers managing CRM workflows
AI engineers integrating GPT or Claude into operational systems
Enterprise teams exploring secure agent-based automation
It’s currently in beta, so we recommend testing it in a sandbox first and starting with read-only scopes for safety.
We help teams set up and operationalize the HubSpot MCP Server, from technical implementation to use case design.
Whether you’re a developer looking to test it in Cursor or a RevOps team looking to automate across your CRM, we can help you make it real.