Kamil Rejent: Survicate Helps Businesses Capture Better Customer Feedback

Why Customer Feedback Matters  

Every business wants to understand its customers, but gathering feedback can be frustrating.  Surveys often go unfinished, valuable insights get lost across different tools, and teams struggle  to make sense of the data they collect. Survicate, a leading survey and customer insights  platform, is solving this problem by helping businesses collect and analyze feedback in a more  effective way.  

On a recent episode of UpYourStack, Kamil Rejent, CEO and Founder of Survicate, sat down with Noah Berk to discuss how businesses can improve their feedback processes, why traditional surveys fall  short, and how Survicate’s tools are making it easier to capture and act on customer insights.

The Problem with Traditional Surveys  

• Customers don’t complete surveys, leading to incomplete data  
• Feedback is scattered across multiple tools like chat, support tickets, and reviews
• Businesses struggle to analyze and use the feedback effectively  

One of Survicate’s key features is partial response collection. If a customer starts a survey but  doesn’t finish, Survicate still captures the responses they provided. This means businesses don’t  lose valuable insights just because a survey wasn’t fully completed.  

Beyond Surveys: A Smarter Way to Listen to Customers  

Customer feedback doesn’t just come from surveys. People share their thoughts in support  tickets, chat conversations, product reviews, and sales calls. Survicate’s Insights Hub gathers  and organizes feedback from multiple sources, giving businesses a complete picture of what  customers are saying.  
With this system, companies can:  

• Track feedback from multiple channels in one place
• Identify patterns and common pain points
• Use AI-powered tools to analyze trends and generate reports  

How Survicate’s HubSpot Integration Helps Businesses

Survicate has built one of the most advanced HubSpot integrations for customer feedback.  Instead of using separate survey tools and manually transferring data, HubSpot users can:

• Embed surveys directly into emails and web pages
• Automatically sync responses with contact profiles
• Trigger follow-ups based on survey answers
• Use feedback to personalize marketing and sales efforts  

This deep integration ensures that feedback isn’t just collected—it’s used to improve customer  experiences and business decisions.

Real-World Results: How Companies Use Survicate

Businesses across different industries use Survicate to improve their customer research,  marketing, and product development. Companies have been able to:

• Boost survey response rates by embedding questions directly in emails
• Identify weak points in customer journeys by tracking where surveys are abandoned
• Use AI-driven analysis to extract insights from large volumes of feedback

For companies that rely on customer experience and engagement, having a streamlined way to  gather and analyze feedback is essential.

Best Practices for Better Surveys

According to Kamil, many companies make simple mistakes when running surveys. Here are a  few best practices he recommends:

1. Start with multiple-choice questions. Open-ended questions can feel overwhelming.  Use simple questions first to encourage engagement.
2. Embed the first survey question in emails. This makes it more likely that customers will  start and complete the survey.
3. Collect feedback at different touchpoints. Don’t just rely on post-purchase surveys.  Capture insights throughout the customer journey.
4. Make it easy to respond. Surveys should be short, mobile-friendly, and easy to complete  in a few clicks.
5. Use AI to analyze responses. Instead of manually sifting through feedback, businesses  can use Survicate’s Research Assistant to identify key insights automatically. 

The Future of Customer Feedback

Looking ahead, Survicate is continuing to develop tools that help businesses make the most of  their customer feedback. One of its latest innovations is an AI-powered Research Assistant,  which allows businesses to quickly analyze survey responses and identify trends.

Instead of manually reviewing hundreds of survey answers, teams can simply ask the Research  Assistant a question—like “What are the top three complaints from customers?”—and get an  instant, data-driven response.

Final Thoughts

Collecting customer feedback is only valuable if businesses can use it to improve their products  and services. Survicate is making that process easier by capturing more data, organizing  feedback from multiple sources, and integrating with tools like HubSpot to help businesses  take action.

For companies looking to improve their customer insights, Survicate provides an easy-to-use  and powerful solution. To learn more, visit Survicate.com or explore their integration in the  HubSpot App Marketplace. 

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