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Tom Randle: How Geckoboard Helps You Leverage Real-Time Data

Written by Noah Berk | Apr 1, 2025 4:12:34 PM

The Problem with Traditional Dashboards

 Most businesses rely on reporting tools that require manual effort to extract, format, and share  data. Even with automated dashboards, the information often isn’t truly real-time.  

Tom explained that traditional business intelligence tools are built for deep analysis, not quick  decision-making. That’s where Geckoboard comes in.  

What Makes Geckoboard Different?  

Unlike other reporting tools, Geckoboard focuses on real-time data visibility and easy sharing.  Here’s what makes it stand out:  

  • Instant Updates – Many of Geckoboard’s integrations, including HubSpot, can update data  instantly. No more waiting for reports.  
  • Designed for Teams – It’s built to share insights across sales and support teams—not just for  analysts.  
  • No-Code Simplicity – Setting up a dashboard takes minutes, not days. No data scientists  required.  
"The key is not just having data, but making sure the right people see it at the right time," Tom  explains.  

The Role of Real-Time Dashboards in Sales & Support  

For sales teams, seeing new deals roll in instantly can be a huge motivator. Knowing exactly how  many opportunities are in the pipeline allows leaders to adjust strategies on the fly.  

For support teams, real-time dashboards can highlight customer issues as they happen— helping teams stay ahead of potential bottlenecks. 

Geckoboard also solves a common issue: multiple tools, multiple data sources. By pulling in  data from tools like Aircall, Zendesk, Shopify, and even spreadsheets, it gives teams a single  source of truth.  

Why Ease of Use Matters  

One of the biggest challenges with dashboards is that they require constant updating. Many  companies build reports that become outdated as soon as priorities shift.  

Tom emphasizes that Geckoboard is designed to be flexible. Whether it’s changing OKRs,  adjusting sales targets, or responding to sudden surges in customer inquiries, teams can easily  tweak their dashboards without waiting for IT.  

"Dashboards should evolve with your business—not hold you back." - Tom Randle  

The Future of Data Visibility  

As businesses rely on more tools, the need for seamless integration and real-time updates will  only grow. Geckoboard’s focus on instant insights and easy sharing makes it a valuable tool for  any team that needs to move fast.  

If your team is still relying on static reports and delayed data, it’s time for an upgrade.  

Visit geckoboard.com for details.

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